Instagram Stories Ideas for eCommerce Businesses (2/2)


Continue to discover Instagram stories ideas for eCommerce businesses…

#15: Post Customer Testimonials

For those who’re advertising and marketing on Instagram, one factor you absolutely want to do is share testimonials from your customers. Take screenshots of reviews posted on your website or different social media platforms and publish them to your Instagram stories.

Sharing testimonials from previous clients throughout launches could be a highly effective method to enhance sales.

#16: Host a Giveaway for Those Who Watch Your Stories

Everybody loves the chance to win one thing and you may advertise via your stories to drive signups. Giveaways are additionally good for enhancing your email list in case you require individuals to offer their email as part of their entry submission.

#17: Ask for Feedback to Enhance Your Overall Customer Experience

Instagram Stories offers just one method for you to connect with your clients. Benefit from that by inviting them to share their feedback with you. Ask them to DM you, sharing their ideas on the overall customer experience your business offers. Be aware of what you’re doing right and repair the issues they feel should be improved. A positive, user-friendly experience ultimately leads to extra sales.

#18: Poll Your Viewers to Get to Know Them Better

Use polls to gain a better understanding of those following you on Instagram. Ask about their demographics, interests, preferences, pain points, and different helpful info. Then, take that info to create free content and paid merchandise that might appeal to them.

Fitbit seems to enjoy playing a game of “This or That” on its stories by adding polls for engagement. Some questions are just for fun, whereas others provide feedback about the firm’s merchandise.

#19: Create a Common Story Series

Typically it’s simpler to create content when you have a theme planned for each day. For example, #MondayMotivation is a good time to share an inspirational quote to assist your followers to begin the week off on the proper foot. You can even have days dedicated to highlighting particular merchandise, team members, or clients. You would possibly even determine to supply a weekly product promotion.

#20: Tell the Story of How Your Model Got Started

The About page on your website probably shares all of the particulars of how your model came to be but not everybody goes to check that out. Share your model story on Instagram so individuals can get to know you better and form a strong connection with your model. Don’t neglect to introduce yourself and your team!

#21: Showcase Your Expertise

When individuals can see that you’re the go-to expert for what you do, they’ll be extra inclined to buy one thing from your corporation since you’ll be viewed as an authority. Showcase your expertise by sharing any education, certifications, or expertise that’s related to what your corporation does.

#22: Promote Your Latest Blog, Podcast, or Video

For those who’ve simply published a brand-new piece of content, let everybody on Instagram know by sharing it on Instagram Stories. This can be a nice method to drive traffic and engagement on the content you create outside of your social media platforms. Simply don’t neglect to add that essential link sticker or direct individuals to the link in your bio in case you can’t add the sticker.

Teachable makes sure to share its latest blog posts on Stories so all of its followers can check it out.

Instagram stories ideas for businesses

#23: Repurpose Past Content for Stories

Every piece of content you post mustn’t be one thing brand-new. Dig into your archives to seek out content that’s nonetheless related to your viewers today, then rework it right into a story utilizing photos or video.

#24: Vlog Your Day

“Work With Me Wednesday” is a popular theme that enterprise owners like to share of their stories. Decide to bring your followers alongside you for a day in your life for at least one day every month. Allow them to see your morning routine, what’s on your to-do list, and even what you’re eating.

#25: Recommend Other Businesses You Know Your Clients Will Love

Typically it’s good to spread the like to other small businesses which are doing wonderful issues similar to you might be. If you recognize a business that your clients could be likely to buy from, inform them about it. Create an Instagram story that options this enterprise and what they’re all about. Be sure you tag them so your followers can go try their accounts.

Instagram stories ideas for businesses

#26: Present a Behind-the-Scenes Look at Your Workplace

Whereas these ideas to your Instagram Stories for businesses isn’t particularly promoting a product, it’s nonetheless an effective way for followers to construct a connection with your model. Persons are extra inclined to buy once they have a strong relationship with you. By giving them the chance to see into your workplace, they’ll study extra about who you might be and the way you work.

#27: Present Insight Into Your Firm’s Culture and Team Dynamics

Nowadays, clients want to assist small businesses they feel aligned with to a deeper level. Open up about what’s essential to your organization in terms of your values, and in case you feel comfortable, your stance on sure social points. You may even discuss what makes your workplace culture particular and permit them to see what it’s like to be a part of the team.

#28: Feature Individual Employees in Fun Methods

Clients want to know the faces behind the business logo. Interview your workers on-camera and have them reply with a couple of easy questions. They will introduce themselves, discuss their role within the enterprise, and embrace a fun fact so individuals can get a greater sense of their personality.


When advertising and marketing on Instagram, it’s good to use a mixture of those several types of Instagram stories ideas for businesses to get the most value out of the platform. The more high-quality content you share, the better your probability to expand the reach of your corporation and enhance sales.

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