The head of Instagram Adam Mosseri announced that all video posts will now be displayed as reels, effective immediately. The change is designed to increase the amount of time users spend on the app and keep people coming back for more. And there is a new reel deal for you to try and grow your business on Instagram.
Reels are a new way to consume video content on Instagram, and they’re becoming increasingly popular. In fact, one in three people says they’ve watched a Reel in the last month. And with this change, they’re making it so that all video posts will be displayed as Reels.
This means that you’ll see more Reels in your feed, and you can easily find them by going to the Explore page. And if you’re not into Reels, don’t worry; you can still watch regular videos on Instagram.
Why Is Instagram Creating This New Reel Deal?
Instagram has been prioritizing Reels to stay top-of-mind in an effortful market. The new video format will allow feed users shorter than 15 minutes for their posts. The Instagram community has been raving about this new video post format that will make it easier than ever to share longer videos. With fierce competition from both TikTok and YouTube, shorter feeds are now more important for catching people’s attention on social media – but what does the change mean?
The move is no surprise as Instagram has been pushing Reels since its first launch in 2020. The Facebook-owned app has invested more in Reels, with features like dedicated Explore tabs and exclusive audio tracks.
This change is also a way for Instagram to get people to spend more time on the app. The average person spends around 53 minutes on Instagram daily, but with this change, they’re hoping to increase that number.
It’s also worth noting that Reels aren’t just for entertainment purposes; they can be used for marketing and promoting businesses, too. So if you’re a business owner, this is something you should definitely be taking advantage of.
What Does This New Feature Mean for Brands and Creators?
The new Instagram video merge feature is a game changer for brands and creators. This brand new reel deal allows you to combine multiple videos into one post, which gives you more creative control over your content. In the past, brands would have to post separate videos for each product or service they wanted to promote. With video merge, you can create one cohesive video highlighting all of your products or services.
This is a great way to engage your followers and give them a more comprehensive look at what you have to offer. Video merge also lets you get more creative with your content, telling a story or delivering a message more engagingly. With this new feature, the possibilities are endless. So what does this mean for brands and creators? It means that we can now create better content more likely to resonate with our audience. It also means that we have more control over the way our brand is presented on social media.
How Will This Affect Users?
The change will affect all users, but it’s not clear how big the impact will be. For some people, they may not even notice the change. But for others, it could be a major inconvenience.
We’ve seen similar changes happen on other social media platforms, like when Twitter switched to an algorithm-based timeline. And we all know how that turned out.
Only time will tell how this change will affect Instagram users, but one thing is for sure, it’ll be interesting to see how people react.
Conclusion
Instagram is constantly changing, and you need to change with it as a business or creator. By staying up-to-date on all the latest features and changes, you can ensure that you’re always ahead of the curve and one step ahead of your competition. So if you haven’t started using Reels yet, now is the time to do so. And if you are using them, make sure to take advantage of this new change and start creating even more engaging content.
What do you think of this new change? Let us know in the comments below!