Organizing an Instagram Aesthetic for your brand (2/2)

examples for organizing an Instagram aesthetic

In the previous part of this series, we knew five effective ideas to establish an Instagram aesthetic. Here we have several interesting examples for organizing an Instagram Aesthetic from famous brands all over the world.

Let’s check it out!

Examples for organizing an Instagram aesthetic

Taco Bell (@tacobell): 1.3M Followers

Here is one of the great examples of organizing an Instagram aesthetic.

Whenever you think about Taco Bell, you think tacos and “LiVE MÀS!“. This means that through every single post on Instagram, they show off a lot of tacos, bold colors. These describe a lifestyle that includes living fast and “on the go”.

taco bell instagram example

Because their target audiences have been increasingly attributed to millennials, they have paid more attention to adding fun and authenticity to their Instagram aesthetic. This makes it easier for them to gain more engagement.


Vitruvi (@vitruvi): 67.7K Followers

Vitruvi which has a soothing and aspirational Instagram feed is an important oil company. They effectively create their color palette with simple images that show the best lives of women. Their products’ identity is clean, happy and healthy lifestyles.

vitruvi-instagram-aesthetic example

Megan Hess (@meganhess_official): 377K Followers

Megan Hess is an illustrator. She is famous for her beautiful, feminine, and fashion-related artwork. She has built her own empire on fashion illustrations that are coveted and aesthetically pleasing. Instagram has become her main outlet for her fans to follow her work and get a glimpse of what happens behind-the-scenes.


Because of being an illustrator, she’s big on personal brand recognition. She frequently uses one of her most important brand assets in her posts, it is her logo. This is simple, black and unique. The logo matches perfectly her aesthetic and illustrations which makes it easy for her to use it in an Instagram post.

Creating your own logo is essential to build your brand. So you should make one which is easy to recognize and matches your brand identity.


GoPro (@gopro): 15.9M Followers

All these photos on Go Pro’s Instagram feed represent this brand’s core value. This is to capture full of adventurous lifestyle through their product’s lens.


Their feed mainly shows tons of unique moments that encourage you to go out and create your own adventures.


Old Navy (@oldnavy): 2M Followers

In the case that you’re trying to sell consumer clothing, you need to meet their seasonal needs. Old Navy is a retail company that knows how to sell for seasonality, and their Instagram reflects this. For summer, Old Navy brought out bright yellows, light sundresses, and generally tried to create backgrounds to reflect a summertime mood.

They also have a unique color strategy like this one of the examples for organizing an Instagram aesthetic.


Squarespace (@squarespace): 193K Followers

If we’re talking about well-curated content tailored for an audience, we have to talk about Squarespace’s Instagram. Promising the simplest way to create a beautiful website, the brand echoes its tagline through a beautifully-curated feed.


Squarespace uses a variety of impressive photos reflecting the brand’s minimalist aesthetic to intrigue their followers. Best of all, it features images from clients, showcasing success stories and the wide range of possibilities on how the Squarespace service can be used, which helps to engage followers and inspire potential clients.


ColourPop Cosmetics (@colourpopcosmetics): 8.1M Followers

ColourPop is a cosmetics brand based in Los Angeles that understands what its audiences want from makeup posts on Instagram. Then they deliver it. They make a blinking series of tutorial videos, product posts, swatches, images of influencers who use their products, and pop culture. Each image is glorious and eye-catching.


Nike (@nike): 90.9M Followers

Nike is one of the Instagram accounts that attract the largest followings. Its feed is more than just a great brand for athletic sportswear and footwear. They have created a “Just Do It” mentality and systematically developed a social media presence to reflect that inspirational brand image.


Along with the rest of the recent videos uploaded on their Instagram feed, Nike has done an incredible job of featuring inspiring athletes to promote their vision and products. If you want to perform at the highest level like these athletes, you wear Nike.


Red Bull (@redbull): 11.6M Followers

You think about an energetic attitude once you think of Red Bull. That’s why Red Bull’s Instagram feed includes so many “epic” videos and pictures. This one is more thrilling than the other.

examples for organizing an Instagram aesthetic

Red Bull associates its brand with a lifestyle that is exhilarating and pushes boundaries when it comes to extreme sports and weekend getaways.

Pantone (@pantone): 2M Followers

All Instagram is about to strike visuals. Pantone’s feed looks like a color wheel. The color consulting firm uses high-resolution images, and each post uniquely captures a particular color. Additionally, Pantone takes advantage of the space on their Instagram homepage. Every 3-6 photos highlight a different color through clothing, architectures, or paint color samples.

examples for organizing an Instagram aesthetic

Office Depot (@officedepot): 15K Followers

Through some well-thought planning, Office Depot can showcase its sheer amount of products in fun and interesting combinations. Their “Gear Up for Great” campaign is a great example of featuring products inventively while staying true to its business.

examples for organizing an Instagram aesthetic

Office Depot is also great at curating content that’s relevant. They do this by working with themes and seasons like “Gearing up for School”, as well as holidays like Teacher’s Day or Cinco de Mayo.

examples for organizing an Instagram aesthetic

Ready to refresh your Instagram?

With these brands that are rocking Instagram as references, get started refreshing your brand’s Instagram feed and take it to the next level. Enjoy posting!


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