15% of the social media users within the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. This implies the onus is on you to make consumers’ purchasing experience as seamless as possible, which brings us to Facebook Shops.

That is the latest Facebook update and, by far, the biggest jump into e-commerce after Facebook Marketplace and Shop Pages.

Shops catalogs your merchandise in collections, permitting clients to browse, save, share, and even purchase your merchandise throughout the app.

Wondering the way to set up a Facebook shop?

Let’s walk you through the advantages Shops provides, what you should create a shop, and how one can set it up.

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We probably don’t need to let you know that mastering Facebook business marketing is a must for any model that hopes to succeed in 2020.

You already know that Facebook has an enormous audience. A whopping 2.4 billion folks use it every month.

However, perhaps you didn’t know the way typically individuals are utilizing Facebook to interact with businesses of all sizes. For instance, two-thirds of Facebook users say they visit a local business Facebook Page at least once a week.

Potential prospects are already looking for businesses like yours on Facebook. A clear, targeted Facebook marketing technique is the only method to tap into this existing audience. Because Facebook puts it, your Business Page is “a cornerstone of [your] online identity.”

Here are our greatest Facebook marketing tips for the year ahead.

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“The only constant changes,” Greek philosopher Heraclitus has famously mentioned. We can’t show it, however,  we’re fairly positive he was talking about Facebook updates.

Generally its modifications delight (see: the introduction of Messenger). Typically they trigger mass outrage. However, one thing’s for sure: Facebook never rests on its laurels.

There’s always something new within the works, which is to say there are always new alternatives to your brand to get ahead of its competitors.

It’s why we’ll be maintaining this page updated regularly, spotlighting top Facebook updates each month in 2020. Make sure to check again usually (and maybe even bookmark this page?). Continue reading →


Facebook Messenger is now one of the most essential messaging apps that allow brands to connect with their customers all over the world. According to research from Facebook, businesses exchange more than 20 billion messages with people on Messenger monthly. People prefer using messages to connect with business than calling or sending emails.

However, messaging apps are not only supported tools. Many brands have taken benefits of using Facebook Messenger marketing strategies, from building brands’ awareness to securing sales.

Here is such a complete guide on how to use Facebook Messenger for your business. In this post, we also provide you with tons of effective tips and practices for your next Facebook Messenger marketing campaign.

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