To help you break through all the clutter on Facebook and truly begin seeing results, we put the dos and don’ts of using Facebook for business and tips below.
1. Do: Use a Recognizable Profile Image
Being recognizable on Facebook for business is vital to get discovered and Liked. As a result of your profile image is at the top of your Page and used as your thumbnail for all your posts, it is advisable to ensure it is something that your Followers will really associate with your model. Normally, it is best to just go with your firm brand.
2. Don’t: Leave Your Firm’s “About” Section Blank
A preview of your “about” part is shown beneath your profile image, and it is one of the first places individuals will look once they’re scanning your Page. Ensure yours shows relevant details about your organization — what you sell, your website, what instances you are open, etc. — to assist reply people’s questions right off the bat.
3. Do: Coordinate Your Cover Picture, Pinned Post, and Profile CTA to Promote Marketing Campaigns
These three issues are the most instantly visible parts of your Page. If you wish to maximize engagement with your marketing campaigns, try matching your copy and creativity across all three.
So in case you’re promoting an ebook, for instance, you would create a cover picture that includes a picture of your ebook, publish an organic post to your page that contains a link to your landing page, and ensure the profile CTA has a link to the landing page as effectively.
4. Don’t: Use a Dummy Account
There is no method around this one. Dummy accounts violate Facebook’s terms and conditions — so simply do not create them.
If you would like to avoid post publishing mishaps, set up different publishing settings for different staff on your Page. Check out this help document from Facebook if you would like to see what roles you possibly can set for different members of your team.
5. Do: Tailor Your Organic Posts
Concentrating on Facebook for business is not just for paid content — you may also use them for organic posts too. Instead of blasting out all your posts to all your Followers, think about methods you should use Facebook concentrating on tools to segment your organic posts by age, gender, education, and so on. By being more particular with your concentrating, you would possibly be able to generate even better engagement.
6. Don’t: Post Too Typically
According to one of our previous studies, firms with fewer than 10,000 Facebook followers obtain 60% fewer interactions per post once they post 60+ times per month. So do not overwhelm your clients by posting various times per day. Instead, spend more time crafting higher-quality Facebook posts, and, you know, attending to the other thousands of issues in your to-do listing.
7. Do: Use Tracking URLs and Facebook Insights to Analyze Your Page Performance
You possibly can’t enhance your Facebook Page if you don’t know how your posts are performing in the first place. Use tracking URLs with UTM codes to establish which posts are driving traffic and conversions to your website. And for Page-specific data akin to your engagement rate per post, head over to Facebook Insights.
After getting insights from these analyses, you may tailor your content technique to post more of what works — and less of what would not.
8. Don’t: Neglect About Multimedia Posts
You have heard it before, and you may hear it again: visual content is crucial to succeeding on social media.
And do not just take my word for it. Research has shown the use of visual content in Facebook campaigns can generate 65% more engagement after only one month.
9. Do: Post During Strategic Times of Day
Whereas the perfect time of day can vary from Page to Page and viewers to viewers, there was some data released that reveals that posts published between 1 – 4 p.m. have the perfect click-through and share rates. Use this as a jumping-off point to find which time of day works finest for you.
10. Don’t: Be Slow to Respond
Do you know that 42% of consumers who complain about social media expect a 60-minute response time? Whether your viewers post negative or positive comments, ignoring them solely creates attainable anger or disappointment. So take a few minutes out of your day to observe your Facebook Page and respond to any issues that crop up.
11. Do: Try Using Paid Budget to Amplify Successful Organic Posts
Get better ROI for your adverts by promoting content that you just already know works. Putting budget behind organic content that is performing effectively can increase your reach and attract more people to your Page.
12. Don’t: Make Assumptions
The last thing you need is for your posts to mix in with the rest of the clutter on a buyer’s News Feed. Just because a method works effectively for one industry would not mean it’ll work effectively for yours. Test your assumptions — even those we have outlined in this post — to see what really works for you.
What do’s and don’ts do you follow on your Facebook Page for business? Share your best tips with us in the comments.