Instagram Ad Sizes for All Post Formats in 2020 (1/2)

Last Updated on December 29th, 2020 at 3:05 pm

instagram ad sizes

If you are going to run advertising campaigns on Instagram, you should know the right ad sizes for all post formats. You compete with others for your Instagram advertising spot, and also you need your ad to stand out from the crowd – for the right reasons, not because it seems terrible. However there is a wide range of several types of Instagram ads, and they all have totally different recommended sizes.

We have gathered several types of Instagram ads and have listed the right Instagram ad sizes. With that method, you can always make sure that your ads will match your purpose and unlikely to be rejected by Instagram for technical reasons.

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The Ways Brands Can Leverage Instagram Reels (1/2)

Last Updated on December 25th, 2020 at 4:57 pm

Instagram Reels

A new era of social media marketing has arrived this year amid Coronavirus with new platforms rising to the top and consumers behaving in a different way to brands. One of the latest features on one of the biggest social platforms in the world is Instagram Reels; a new technique to create and discover short-form video in-platform.

Reels lets you record and edit 15-second multi-clip videos with custom audio, effects, and tools like filters. Users, as well as brands, have taken to it with famous brands such as Louis Vuitton and Sephora creating their first marketing campaigns on the app. Whilst the content on Reels is scarily just like that of TikTok, with many users repurposing TikTok content on Reels, we don’t consider it will be a direct competitor to the app.

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How To Grow Your Instagram Account Organically (1/2)

Last Updated on December 21st, 2020 at 11:08 am

grow instagram account

Instagram’s growth shows no sign of subsiding. Out of one billion daily active users, 200 million check at least one business account every day. It’s evident that Instagram is a great social media platform for marketers and entrepreneurs. And it’s necessary to grow your Instagram account if you want to run your business.

However, there are 25 million business accounts on Instagram. This means it is a difficult battleground for brands that don’t have a well-planned growth strategy.

If you’re wondering how you can stand out from the overcrowded space, you’re not alone. The competition on Instagram is palpable. And some brands are resorting to dubious practices like using bots or fake accounts to generate likes, buying followers, and using third-party apps to automate engagement.

To uphold the channels’ integrity, Instagram imposed a “shadowban.” The ban restricts the guilty brands’ posts from showing up in search results or followers’ feeds, leading to a dip in engagement.

But don’t worry. You don’t need to resort to shady techniques and risk getting shadowbanned. You can grow the number of followers and engagement on Instagram organically. Without spending a cent, you can maximize your content’s visibility and penetration. This post will tell you how to grow your Instagram account.

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Instagram’s New Support Small Business Stickers (1/2)

Last Updated on September 23rd, 2021 at 10:55 am

Support Small Business stickers

The COVID-19 pandemic has wreaked havoc on small businesses using social media as their main marketing strategy. And the influence is showing on social media platforms as well. Brands are posting less and spending less money on ads on social media platforms. Consequently, their revenue and engagement from social media have plunged drastically.

In a COVID-19 Marketing Survey, we found that 65% of marketers have witnessed a noticeable decline in revenue, 74% have reduced their posting frequency, and 69% have decreased their ad spend since the outbreak.

Clearly, marketers and brands are taking it easy on social media platforms.

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