How do you know we are serious about sharing details about organizing Instagram Business accounts? We had “Taking Care of Business” playing all the time we were writing this article and didn’t even complain once.
Sure, it’s annoying to have Canadian legends Bachman Turner Overdrive essentially living in your brain.
Sure, some may call us “hero” for overcoming this distraction to bring you all the important details about Instagram Business profile management and maintenance.
However, we don’t need your pity or your reward. We simply want you, our Instagram-using brethren, to have the necessary knowledge to make an informed decision about Instagram business profiles.
So don’t let earworm-suffering be for anything. Read on to study which kind of Instagram account is greatest for you and whether you’ll be taking care of an enterprise account (every day, every way) soon.
10 advantages of an Instagram business profile
On the surface, an Instagram business profile looks like it’s a unique club, however really, anyone can join up.
It’s free to have an Instagram business account, and there are not any specific requirements in terms of followers or content.
However when you want 10 reasons why you should consider giving it a whirl, good news: we’re just itching to do a countdown right here.
1. Your Instagram bio gets an improve
Instagram Business profiles look a bit different from a standard personal account.
Instead of just a brief description and URL, business accounts also have the chance to include figuring out the business label if they choose (like “Clothing Shop” or “Hairstylist”).
Business profiles also feature contact data. Include your email address, a phone number, and an enterprise address to let followers connect with you outside of the app.
Finally, business profiles have a call to action button — a function that helps followers to “reserve” or “call us.”
2. You can schedule posts
With the help of a third-party scheduling app, Instagram business accounts can actually plan and schedule posts in advance. Learn more about how to schedule posts for Instagram here.
A little planning goes a long way to create a consistent schedule that engages your viewers — not to mention it’s going to save your social media team some serious time. (Maybe they’ll finally get an opportunity to hone their recorder skills?)
3. Access to Instagram insights
Knowledge is power, they say. In that case, Business Profiles are the most powerful of them all: they’re brimming with information thanks to the Insights function.
With Insights, you’ll get a deep breakdown of profile views, reach, impressions, and clicks, plus demographic and activity details about your audience.
For example, taking a look at a reach from the past week, we can see their “followers” were extremely active on Instagram on Wednesday. Good to know for future content!
However, in all seriousness, these metrics provide an incredible opportunity to analyze your profile’s performance and success. For more information on the way to make Insights work for you, take a look at our Instagram analytics guide here.
4. Set up an Instagram Shop
Instagram Shops are a newer offering from Instagram, and only Business or Creator accounts have access to this function. Ooh, la la!
With Shops, you’ll be able to upload a product catalog, tag your goods, and (in some cases) even process sales immediately in the app.
Take a cue from this vintage boutique, and finally make your credenzas internet well-known.
Here’s more knowledge about the way to set up your Instagram shop and get that product flying off the digital shelves.
5. Access advertising options
Need to give your message a bit of a boost? Business accounts have access to Instagram’s advertising options. (Jump into our guide to Instagram ads here.)
Plan a marketing campaign of posts or stories to drive traffic or conversions, build your following or spread brand awareness…just like this company that is constantly encouraging me to purchase its anti-odor cream. (What are you attempting to say?!)
6. Create quick replies
Business accounts have access to a function called “Quick Replies.” Basically, this allows you to create standardized responses and connect them to a shortcut word.
With this device, customer service can more efficiently help users with frequently asked Qs. You just need to type in the shortcut word, and your autoreply will pop up.
This trick will help you save time to work on your actual business, for example, carving sculptures out of ham, as seen in this very realistic and inspiring example below.