How often should a business post on Instagram? Small business owners understand the value of using Instagram for marketing, but they’re unsure where to begin or how frequently they should post.

In fact, the most frequently asked question is, “I’m not sure how frequently to post on social media,” closely followed by, “What should I be sharing on my business’s social media accounts?”

You’ll find suggestions for when and what to post on Instagram below.

It is not one-size-fits-all, but these are great starting points for your content calendar if you’re just starting or experimenting with what works best for you.

Continue reading →


How to roll out new products on Instagram? Congratulations! Your company is launching a new product after much hard work! What happens next?

It’s time to let your followers know about your new product and share the exciting news! Product launches are a way for businesses to announce an upcoming launch and build anticipation in the lead-up to a launch using native Instagram features, which are currently available for checkout-enabled Instagram businesses in the United States.

Product launches, also known as drops, are a method of selling that leverages fandom, cultural relevance, exclusivity, and a strong call to action. The product launches feature enables businesses to reach these new Instagram shoppers who are eager to discover the latest products. In general, you can generate buzz and awareness for your new products by doing the following:

Continue reading →


The idea of an Instagram audit probably doesn’t seem very appealing to you, it didn’t to me, either, but you’ll be glad you did it once you see the results of your hard work.

An Instagram audit can help you reclaim a great deal of time and energy that’s otherwise wasted on social media, leading to more productivity and even better content creation. Follow these steps to make sure you conduct your Instagram audit properly and reap the full benefits! 

Here are 10 steps to perform an Instagram audit. Let’s go!

Continue reading →


The idea of an Instagram audit probably doesn’t seem very appealing to you, it didn’t to me, either, but you’ll be glad you did it once you see the results of your hard work.

An Instagram audit can help you reclaim a great deal of time and energy that’s otherwise wasted on social media, leading to more productivity and even better content creation. Follow these steps to make sure you conduct your Instagram audit properly and reap the full benefits! 

Here are 10 steps to perform an Instagram audit. Let’s go!

Continue reading →


With an ever-expanding suite of apps for Instagram Stories, the possibilities for creativity are limitless.

And, while the content is transient, the impact is not. Instagram Stories provide a golden opportunity for social media marketers to reach and engage with the more than 500 million users who watch Stories every day.

Are you new to Instagram Stories or are you having trouble getting your stories to convert? So, continue reading to learn about our favorite Instagram Stories apps for creating beautiful, eye-catching content.

Bonus: If you’re looking for some inspiration for Instagram Reels, view the latest Reels trends here!

Continue reading →


With an ever-expanding suite of apps for Instagram Stories, the possibilities for creativity are limitless.

And, while the content is transient, the impact is not. Instagram Stories provide a golden opportunity for social media marketers to reach and engage with the more than 500 million users who watch Stories every day.

So, are you new to Instagram Stories or are you having trouble getting your stories to convert? Continue reading to learn about our favorite Instagram Stories apps for creating beautiful, eye-catching content.

Bonus: If you’re looking for some inspiration for Instagram Reels, view the latest Reels trends here!

Continue reading →


What and why is stan culture? Social media managers have to handle the tough job of trying to keep up with the ever-changing world of social media, especially if they’re responsible for several platforms and accounts at once. It can be easy to get bogged down in the day-to-day details and lose sight of the big picture, but staying up-to-date on the latest trends and best practices is important.

One way social media managers can stay ahead of the curve is by learning from stan culture. For those not familiar, “stan” is a term used to describe super fans of celebrities or musical artists. People usually know stan culture as being extremely passionate, creative, and dedicated. While not all stan behavior is positive, there are several lessons social media managers can take away from this highly engaged group of people.

Continue reading →


One of the first things you need to know when you calculate your engagement rate on Instagram is how many impressions and viewers your posts receive.

Divide this number by the number of followers you have, and you’ll have an idea of how many people are engaged with your content.

However, some challenges can arise when using these calculators. Read on to discover the best approach. After all, you don’t want to miss out on the most lucrative opportunities on Instagram.

Continue reading →