What and why is stan culture? Social media managers have to handle the tough job of trying to keep up with the ever-changing world of social media, especially if they’re responsible for several platforms and accounts at once. It can be easy to get bogged down in the day-to-day details and lose sight of the big picture, but staying up-to-date on the latest trends and best practices is important.
One way social media managers can stay ahead of the curve is by learning from stan culture. For those not familiar, “stan” is a term used to describe super fans of celebrities or musical artists. People usually know stan culture as being extremely passionate, creative, and dedicated. While not all stan behavior is positive, there are several lessons social media managers can take away from this highly engaged group of people.
5 Ways Social Media Managers Can Learn from Stan Culture
Lesson Learned From Stan Culture #1: Put Your Audience (And Their Interests) First
The most important thing for social media managers is to remember that their accounts belong to the people they’re trying to reach. That means understanding what your audience wants and needs from you and then delivering content that meets those expectations.
Stan culture is all about putting the artist front and center. Fans want to see their favorite celebrities living their best lives, and they’re willing to go above and beyond to make sure that happens. For example, when Grammy nominated BTS for Grammy Award, stans quickly began trending the hashtag # GrammysSoWhite on social media to get the group more recognition.
This level of dedication is something all social media managers should strive for. It’s not enough to simply post content that you think is interesting or important. You need to ensure that your audience is engaged with what you’re sharing.
Lesson Learned From Stan Culture #2: Be Willing to Go the Extra Mile
As you know, stan culture is extremely passionate and creative when it comes to promoting their favorite celebrities. They’re always thinking of new and innovative ways to get the word out. Furthermore, they’re not afraid to do the extra work to make it happen.
For example, when Lady Gaga released her album “Joanne,” stans quickly began creating artwork, starting social media campaigns, and even organizing street teams to hand out flyers.
This level of dedication is something all social media managers should strive for. If you’re not willing to go the extra mile, you will not be successful in today’s competitive landscape.
Lesson Learned From Stan Culture #3: Be Creative With Your Content:
People often assess stan culture as highly creative, and they’re always coming up with new and interesting ways to show their support for their favorite celebrities. From elaborate fan art to detailed GIF sets, stans always find new ways to express their love.
This level of creativity is something all social media managers should strive for. It’s not enough to simply post the same type of content repeatedly. You need to find new and interesting ways to engage your audience.
Lesson Learned From Stan Culture #4: Know Your Niche:
Knowing your niche is vital for building a following. You can’t simply spam a bunch of people to follow you, at least not and gain any traction with it. Find out what other people in your niche are doing and what topics are trending within that community. By doing these, you can produce content based on these needs. This way, followers will follow you because they know there’s a higher likelihood of being keen on whatever it is you have to offer.
Lesson Learned #5: Keep Your Eyes on the Prize:
The most important thing for social media managers is to remember why they’re doing what they’re doing. It’s easy to get caught up in the daily grind and lose sight of the big picture, but staying up-to-date on industry trends and keeping your goals in mind is important.
Conclusion
By understanding and embracing stan culture, social media managers can learn much about how to engage with their audience better. These tips will help you build a stronger following, create more dedicated fans, and ultimately achieve your goals. Do you have any other tips for social media managers? Let us know in the comments below!