Beginner Tips for Growing Your Brand on YouTube (1/2)

Last Updated on October 19th, 2020 at 12:41 pm

Beginner Tips for Growing Your Brand on YouTube

YouTube is one of the most-visited sites on the web. It has nearly 2 billion monthly customers, watching videos in more than 80 languages. This rising viewer makes mastering YouTube a must for any marketer.

However, how do you get began on this booming platform? In this post, we’ll share 14 simple, actionable YouTube tips for growing your brand on YouTube.

14 tips for growing your brand on YouTube

1. Develop a clear vision

A YouTube Channel with a clear focus is easier to subscribe to than one which seems to be doing many various things. Ensure you have a robust vision in place before you begin creating content material.

Select something interesting, relatable, and helpful to your target audience. You may provide different sorts of videos, however, they need to all be relevant to your viewers.

For instance, AsapSCIENCE has a number of go-to content material varieties. In their “What if…” videos, they use analysis to answer hypothetical questions. In their “VS” series, they compare and contrast associated science subjects.

Each of those approaches is distinct. However, each fulfills AsapSCIENCE’s mission of “making science make sense”.

3 AsapSCIENCE video previews with short, clear titles

2. Set up a brand account

To make use of YouTube professionally, you’ll need a brand account.

Brand accounts embody features you possibly can’t use with private accounts. For instance, you’ll get entry to helpful viewers’ knowledge via YouTube Analytics. You’ll additionally have the ability to collaborate with other team members.

For particulars on the way to begin one, check out our post on creating a YouTube channel.

3. Create a strong visual identity

Next, ensure your account seems polished.

Add a channel icon that represents your brand, like a logo. Complement it with an interesting banner picture.

Follow YouTube’s recommended image dimensions to keep away from any stretching. Preview your channel on a number of gadgets to check everything looks good.

NASA’s icon and banner picture are eye-catching and on-brand.

NASA YouTube channel banner

4. Write a compelling channel description

All the time fill in your “About” part. That is the first place potential subscribers will go to learn about your brand.

Begin with a brief, clickable description of what your channel’s about. Entrance-load essential info and related keywords to make your YouTube channel more discoverable.

5. Add contact information

YouTube is all about creating connections. Ensure your organization’s contact info is simple to search out. This can make it easier to construct relationships together with your fans.

Begin by connecting your other social platforms to your channel banner. (Just click on the pencil icon on the backside of the “About” section to add your links.)

You may also include e-mail addresses and other contact information in your About section. Some YouTubers, like Shameless Maya, even add a P.O. Box address for fan mail.

Shameless Maya YouTube video description

6. Verify your account

This step is essential! Solely verified accounts can post videos longer than 15 minutes. Verification additionally enables you to create customized thumbnails (we’ll get into these later).

Verifying is easy. Simply fill in your nation and phone number at

7. Check out your competitors

Of all the tips for beginning a YouTube channel, competitor analysis is one of the most useful.

Discover successful creators in your area of interest and spend a while on their channels. Read their descriptions, watch their content material, and take a look at who their subscribers are.

Ask your self the following questions as you browse:

  • What sorts of videos seem to get the most views, likes, or comments?
  • What keywords does the creator use to explain their content material?
  • How do they respond to negative comments?
  • What instruments or editing software do they use?
  • How do they encourage subscriptions?

Use the answers to plan your personal content material. Construct off of concepts that work nicely and keep away from those that don’t.

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