If you’re serious about taking your business to the next level and increasing your profit margin, the first thing you need to do is get more eyes on your product or service. And one of the best ways to do that? Facebook ads! In this list of the 8 best free Facebook ads courses, you’ll learn everything from developing a unique selling proposition (USP) to creating compelling ads and using Facebook’s powerful targeting tool. You’ll have everything you need to create your first (or next) Facebook ad campaign that converts!
5 Best Free Facebook Ads Courses for All Levels
Embrace the power of Facebook advertising with these helpful courses from influencers and experts in this field. They can teach you how best problem solves, get tips and tricks that will make your campaign successful, or help with specific goals!
1) Kai Bax’s Ecommerce Facebook Ads Training
Content-type: Video + screen sharing
Suitable for: All levels
Kai is an eCommerce entrepreneur, Facebook Ads Strategist, and coach. He has run many high-performing ad campaigns himself and helped others create successful ad campaigns. In this eCommerce Facebook ads training, he covers everything you need to know about running profitable ad campaigns.
The course is divided into two parts:
Part 1: In the first part, Kai reveals his step-by-step process for setting up eCommerce Facebook ad campaigns that generate sales. He also shares some of his own case studies so you can see how this process works in action.
Part 2: Kai provides an in-depth analysis of three different eCommerce ad campaigns in the second part. He breaks down what worked well and what didn’t work so well, so you can learn from other people’s mistakes (as well as their successes).
What You’ll Learn?
- Campaign and account setup
- Ads measuring
- Metrics-based decisions
- How to use columns in reporting
- Use of checklist to keep your ROAS
2) WordStream’s PPC University Facebook Ads course
Content-type: written with screenshots
Suitable for: all levels
WordStream, a leader in online advertising for over 12 years and the creator of Free Facebook Ads Performance Grader, has been getting everything right. They offer account audits to help you optimize your ads with their own proprietary technology that gets run 10k times monthly!
The PPCU Facebook ads course provides 10-minute lessons where top experts share their strategies and tips that have worked for them. In this course, you’ll also learn how to optimize your performance as well as get some insights into what it takes.
What you’ll learn in the lessons?
- Facebook ad copywriting
- What is the best time to run ads on Facebook?
- How to run Facebook ads within your budget and minimize your costs
- Effective strategies for local businesses’ marketing
- How to optimize Facebook ads
- What do if you don’t want to run ads
- Targeting and retargeting
- A complete overview of Facebook advertising benchmarks
3) Simiplilearn’s Social Media Certification Program- Facebook Advertising
Content-type: Video with animation, screen sharing
Suitable for: Beginners
Simplilearn offers a comprehensive social media marketing certification that includes a module on Facebook advertising. The course is aimed at beginners and covers the basics of creating and running ad campaigns on Facebook.
You’ll learn how to create campaign objectives, target your audience, choose the right ad format, write compelling ad copy, and measure your results. The course also covers advanced topics such as Facebook Pixel and lookalike audiences.
What You’ll Learn?
- An overview of social media marketing
- The basics of Facebook advertising
- How to create campaign objectives
- How to target your audience
- Choosing the right ad format
- Writing compelling ad copy
- Measuring results
4) Andrew Zeng’s Facebook Ads Tutorial for Beginners
Content-type: Video with screen sharing
Suitable for: Beginners to intermediate
Andrew Zeng is a Facebook Ads Consultant and Trainer. In this Facebook Ads Tutorial for Beginners, he covers all the basics of setting up and running ad campaigns on Facebook. The course starts with an overview of the Facebook Ads platform and how it works. You’ll then learn how to set up your first campaign, create ad sets, and choose the right ad formats and bidding options. The course also covers advanced topics such as conversion tracking and lookalike audiences. By the end of the course, you’ll be able to set up and run your own Facebook ad campaigns with confidence.
What You’ll Learn?
- Facebook business manager vs. Facebook ads account
- Creative tools and design
- How to set up ads, policies, and scheduling
- The anatomy of a Facebook ad
5) Hubspot’s Facebook Ads Dollar-a-Day course
Content-type: Video with screen sharing, animation, slides, people talking
Suitable for: Beginners to intermediate
Hubspot’s free course is an excellent place to start for those looking to get a large following on Facebook without breaking the bank. The strategy was designed by Dennis himself and focused solely around using frequent lighter touches that will help you build up your base quickly while staying under budget – all with no heavy lifting required!
In this course, you’ll learn how to:
- Create a content strategy for your business that will help you grow your audience quickly
- Use Facebook’s ad targeting options to find the right people to show your ads to
- Design ad creative that will stop scrolls and get people interested in what you have to say
- Measure your results so you can continue to optimize your campaigns for even better results
Conclusion
Facebook Ads are a powerful tool for any business, but they can be tricky to get right. That’s where these free courses come in; they will help you create successful Facebook Ads campaigns that reach your target market and generate leads and sales. So what are you waiting for? Start learning Facebook Ads courses today!
And if you had run your ads and the cost was rising, this article will help you know how to decrease the expense of your ads.