8 Tips to Make Your Instagram Bio Like A Pro – These days, your Instagram bio functions as a sort of hybrid cover letter, portfolio, and website.
How do you choose the information to include when you only have a few seconds (and a little amount of character space) to introduce yourself and explain your value?
We have you covered. In order to leave a lasting impression, here are eight suggestions for writing a memorable Instagram bio:
What Exactly Is An Instagram Bio?
An Instagram bio is used to contextually describe the information on your page and is located below your profile photo. This area contains:
– A display name (aka the name field)
– Page category
– Pronouns
– 150 character description
– One external link
– Contact information
Additionally, as your bio frequently serves as the initial point of contact for new visitors, it presents the ideal chance to explain who you are and what you have to offer right away (more on that below!).
How To Make Your Instagram Bio Like A Pro
A strong Instagram bio can determine whether a visitor taps “follow” or “dismiss.”Additionally, the greats make their biographies succinct, to the point, and most importantly, instructive with only 150 characters to establish the scene.See how the Black in Fashion Council account sums up what they stand for in one short line.
Additionally, you can utilize your bio to convince users to visit your website or use a specific hashtag to gather UGC (user-generated content).
Take a look at how Book of the Month encourages users to utilize their branded hashtag to create more than 500K posts, as an example:
Suffice it to say, action + your brand’s story = an increase in engagement and conversions,too.
8 Instagram Bio Inspiration
Are you ready to discover the essentials of writing a stellar Instagram bio? Here are eight strategies for standing out in a crowd:
- Share your story
- Put targeted keywords in the name field.
- Add a link to your bio.
- Including a call to action and action buttons
- Share your contact details
- Pick a profile photo that is relevant
- Add your custom hashtag and tag relevant accounts.
- Utilize Instagram Stories Highlights
Instagram Bio Tips to Make Your Instagram Bio Like A Pro #1: Tell Your Story
Express yourself, as Charles Wright famously sung.
Think of your 150-character Instagram bio as a sales presentation.
Use this area to communicate directly to your target audience and elaborate on your tale, whether it takes the form of a bulleted list or a few brief paragraphs.
New visitors and potential clients will be able to comprehend you or your business right away in this way.
See how Sarah Chetrit introduces herself and what her page has to offer in just three lines:
This polished bio has the ability to convert visitors into followers by setting the stage and demonstrating her value.
P. S. Don’t be reluctant to inject some individuality into the mix. Emojis and clever puns are strongly recommended here.
Tips #2: Use Specific Keywords in the Name Field
Did you realize that your username and the name field in your Instagram bio are entirely different?
It’s a useful (and infrequently applied!) SEO technique that will help you get in front of more users while they search and raise your app visibility.
So, spend a moment coming up with Instagram keyword suggestions for your target client. This may refer to your market segment, the goods you offer, or the location of your company.
Put in the appropriate keywords as soon as you locate them!
Check out how author Lauren Toyota utilizes the name field to describe her page, for instance:
In order to broaden the scope of her account’s search, Lauren uses the terms “vegan chef” in addition to the more generic “chef.”
Now, Lauren’s account has a greater chance of turning up in the list of outcomes when someone searches “vegan chef” on Instagram’s Explore Page:
Just keep in mind to think about what your visitors could be looking for and make good use of the name field in your Instagram bio!
Tips #3: Include a Link in Bio by Using Tools
One external link is permitted in your Instagram bio, therefore it’s crucial to use it wisely.
Enter: Later’s link in bio tool, Linkin.bio.
You may make a landing page with Linkin.bio that includes a clickable replica of your Instagram feed and an unlimited number of button links.
Without constantly updating the URL in your Instagram bio, this makes it simpler to point followers to particular websites that are mentioned in your posts.
The finest news of all? Totally free!
Additionally, you may tag up to five products immediately in your articles on Linkin.bio thanks to Later’s integration with Shopify:
In other words, a quicker and more efficient checkout process for your clients. Talk about a win-win situation.