Continue reading to learn more about the next 5 tips to Make Your Instagram Bio Like A Pro.
These days, your Instagram bio functions as a sort of hybrid cover letter, portfolio, and website.
How do you choose the information to include when you only have a few seconds (and a little amount of character space) to introduce yourself and explain your value?
We have you covered. In order to leave a lasting impression, here are eight suggestions for writing a memorable Instagram bio:
Asking is all you need to do to increase engagement from your bio.
For instance, be sure to let your profile visitors know if you’re offering a new promotion, a resource, or asking for a follow.
By tagging their accounts, Apostrophe asks users to participate in a CTA for a chance to be featured:
Whatever CTA (or CTAs) you decide to use, always be clear and precise.
You have a better chance of generating tons of traffic and engagement the more clear you are.
Another strategy to increase profile taps for you? Utilize the Action Buttons.
You can choose from the following options based on your account. Perhaps they are Order food, Book now, Get quote, Reserve, or View shop.
In this manner, you make it simpler for people to access you and your services.
Instagram Bio Tips to Make Your Instagram Bio Like A Pro #5: Add Contact Details
Make it simple for people to get in touch with you if you want your profile to serve as a one-stop shop for new visitors.
Switching to an Instagram business profile is among the most effective ways to achieve this.
You can do this without wasting any valuable character space and include your email address, phone number, and WhatsApp.
In order to let people know what you do, you can also add a business or brand category that will show up beneath your name field.
When everything is set up, a visitor can quickly get in touch with you by phone, email, or by asking for directions to your location.
Instagram Bio Tip #6: Choose a Relevant Profile Picture
People are most likely to recognize your profile picture when it comes to social branding.
If your company sells products or is a brand, you should make sure that anyone who visits your Instagram profile is promptly made aware of who you are.
Consider your company’s logo or a clear photograph of the item you are most known for:
On the other side, you might want to utilize a headshot if you’re an influencer, creative, or provide a personal service, such being a photographer or life coach.
Why? Because “you” are the focal point of your brand, you should greet visitors by introducing yourself.
To make things obvious, Faith Broussard Cade, Liana Satenstein, and Lauren Spencer all utilize brand-consistent headshots:
Using a headshot or logo may seem straightforward. However, it makes it easier for followers to recognize your company as they scroll through Instagram.
TIP: Clarity is essential, just like diamonds. Make sure you pick an image with clarity and high resolution.
Tips #7: Tag Related Accounts and Use a Branded Hashtag
Important “hack” warning: the usernames and hashtags in your Instagram bio are links that users can click.
Why is this important?
Because it allows you to emphasize your founder’s Instagram account, promote sister firms, or direct traffic to a custom hashtag.
Look at how Wan Wan Thai Restaurant highlights its three sibling establishments @wayla.nyc, @kimika.nyc, and @lotusandcleaver in their Instagram bio:
In their bios, Deepica Mutyala and Reels Tips prominently display the following branded hashtags:
NOTE: Adding hashtags to your Instagram bio won’t make your profile appear in hashtag searches, but using a branded hashtag can help you draw attention to and gather user-generated content (UGC).
Tips #8: Use Instagram Stories Highlights
When someone taps on Instagram Stories Highlights, they play as a standalone story and are shown just beneath your Instagram bio.
They’re ideal for highlighting your community, distributing insightful information about your brand, and showcasing your personality.
Highlights are used by the skincare company Glow Recipe to publish blog content like their “Boss Babes” series, explain how their recycling program operates, and make product announcements.
Being thoughtful in how you set them up will help you provide profile visitors with more information and value.
PRO TIP: To ensure a unified look and feel, make a set of covers for your Instagram Stories Highlights to further elevate them.
Cover photos and iconography by Suzanne Spiegoski and Herbivore Botanicals reflect their overall vibe:
Your bio can look more enticing and click-worthy if it has a consistent selection of Instagram Stories Highlights, regardless of how you chose to style them.
Eight strategies to level up your Instagram bio in order to draw in your ideal clientele, increase traffic, and increase revenue are all that are necessary.
If you haven’t updated your Instagram bio in a while, this is the ideal moment to do so and gain more followers.