If you’re looking to take advantage of the wide-reaching power of Instagram and turn followers into customers, then you’ll need to create a comprehensive selling strategy on Instagram for Businesses. This guide provides you with the building blocks to start selling on Instagram. Specifically, it’ll start from using advanced features like Stories and Reels to creating powerful visuals that stand out in the feed. With these fundamentals in place, you’ll be able to move seamlessly between capturing attention and driving sales. This ensures your efforts are successful each and every time. While you already have an Instagram account, pausing to reflect on mindfulness is critical for converting your audience into customers; this guide will help show you how.
Why Should Businesses sell Products On Instagram?
Selling products on Instagram offers businesses a direct line to their target audience, enabling them to reach potential customers quickly and effectively. With over 2 billion users and growing, Instagram is one of the world’s biggest social media platforms, giving businesses a massive opportunity to reach out and create relationships with their target market. Additionally, selling on Instagram allows businesses to capitalize on the platform’s visual nature. With eye-catching visuals, businesses can easily grab attention and turn followers into customers.
Here are some of the key benefits of selling products on Instagram:
1) People are researching products on Instagram:
Shopping has changed drastically in the modern age, with many people turning to Instagram for their product research. Businesses must have a presence on this visual platform in order to capture customers’ attention and show off their products. With over 70% of shoppers using Instagram to research products, having a business profile is a great start but doesn’t end there. To make your mark, you need to include a store where users can find product information, specs, and images to help them decide which item is best for them. Giving customers the ability to discover more about your product offerings easily will give you an edge against competitors who don’t have one.
2) Your competitors are selling on Instagram:
If your competitors are already selling on Instagram, you need to get in the game. Staying ahead of the competition and providing customers with a better solution is key, and having an active presence on Instagram can help you do this. Moreover, you may even gain some insight into what works for them and use it to your advantage.
3) You can leverage user-generated content:
User-generated content (UGC) not only helps to build your brand but also works to validate your products and services. Social proof from real customers is incredibly powerful and has been known to drive sales. With Instagram’s Stories feature, businesses can easily share customer reviews and testimonials. As a result, these will boost credibility and encourage other customers to make purchases.
4) Younger consumers expect you to be on Instagram:
As you know, Millennials and Generation Z have grown up with technology and social media. So they expect businesses to maintain an active presence on Instagram. If you’re not there, you could be missing out on a large portion of your target market.