You know it’s important to use Instagram for your brand or business regularly, but you aren’t sure which type of Instagram post is the best for engagement. It turns out that there isn’t one perfect answer to this question. Rather, it all depends on what you are looking to accomplish with your Instagram account and how much time you have to spend on it each day or week.

That said, we’ll explore each of the three main types of Instagram posts (image, video, and carousel) so that you can learn more about when and why to use them in the future. Also, we’ll see which one will help you get the most engagement.

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After months of testing, Instagram introduced an enormous change to its user interface (UI) in late 2020: changing the user “Activity” tab with the “Shop” tab, the social platform’s newest transfer to be extra business-friendly to sell on Instagram.

It is a huge evolution from where the function was just a few years ago. Right now, it is infinitely simpler for customers to shop merchandise from manufacturers without ever leaving the app.

So, how exactly does the instrument work and how will you leverage it to generate income? Discover everything you should know within the sections below. Continue reading →