Discover all the pieces you should know about model marketing on TikTok, in addition to our top 5 tips to drive traffic and sales for your business.
Why Manufacturers Ought to Drive Traffic from TikTok
TikTok may be best-known for teen dance challenges and lip-sync videos.
However, times are altering on the platform, and the person demographic has undergone a major shift within the last 6 months.
Millennials now make up a greater share of TikTok’s person base than ever before. With over 24% of the platform aged between 25-34, TikTok is suddenly a much more engaging platform for manufacturers and companies trying to reach clients with a stronger buying power.
And whereas TikTok was once dominated by Gen-Zers, the 18-24-year-old person bracket fell by over 5%.
Supply: Adweek
It’s additionally undeniable that TikTok is experiencing a phenomenal period of growth right now.
With over 87M worldwide downloads in June 2020, TikTok has been probably the most downloaded non-gaming app for two consecutive months — with a year-on-year enhance of almost 53%.
TikTok’s quickly growing user base has additionally fuelled a diversification of content on the platform, creating alternatives for manufacturers to get creative with relevant content on the app.
As soon as dominated by viral dance trends, TikTok videos now span nearly every vertical imaginable. Beauty tutorials, home hacks, styling ideas, and fitness videos are actually commonplace, alongside a new wave of educational content covering present occasions and social issues.
Plus, it’s nonetheless relatively easy to go viral as a model on TikTok. TikTok’s unique algorithm implies that even accounts with zero followers can get millions of views on a new video.
So with all this in mind, TikTok presents an enormous alternative for manufacturers trying to enhance their awareness. It creates innovative and engaging content, and faucet into a quickly growing viewer.
5 Methods to Drive Traffic and Sales from TikTok
It’s time to begin strategically thinking about utilizing TikTok to market your model. Particularly, in case your purpose is to drive more traffic to your website and make sales.
The great news is that there are many methods to capitalize on TikTok’s thriving and highly-engaged community of customers.
In truth, many fast-thinking brands on TikTok are already reaping the rewards, typically with very little investment.
The way to Drive Traffic from TikTok #1: Add a Link in Bio
The link in your TikTok bio is one of the few places where you may add a clickable link on the app, making it an excellent valuable resource for manufacturers trying to drive traffic and sales.
Nonetheless, solely certain TikTok accounts can capitalize on the TikTok link in bio by default proper now.
In case you’re one of the fortunate ones, you’ll see a “Website” field after clicking “Edit Profile” on your TikTok profile page.
Luckily, there’s a method to fast-track the system. All you should do is be a part of the TikTok Testers program. Here are easy methods to do it:
- Go to your TikTok Profile.
- Faucet the three dots within the top right corner.
- Scroll down and choose “Join TikTok Testers.”
- Faucet “TestFlight” and obtain it within the App Store.
- Faucet “Start Testing” and obtain the new model of TikTok.
- Open up your TikTok profile again.
- Faucet “Edit Profile.”
- Add your link within the “Website” field.
NOTE: Some accounts nonetheless might not see the Web site field after joining the TikTok Testers program. This might be due to not having sufficient followers or the nation you’re in.
When you’ve received your hands on a coveted TikTok link in your bio, you can begin utilizing it to drive traffic in your model or business!
The way to Drive Traffic from TikTok #2: Connect Your Social Profiles
The quickest and best solution to begin driving traffic from your TikTok account is by connecting your social media accounts to the app.
You may presently add direct links to your Instagram and YouTube accounts.
To do that, choose “Edit Profile” from your TikTok profile page, and then connect your accounts:
Once connected, customers will be capable of faucet the Instagram icon on your profile page to see a pop-up menu that links to your social channels.
Adding your social media links to TikTok is a fast cross-promotion win, particularly should you’re frequently utilizing Instagram or YouTube to advertise your services or products.
The way to Drive Traffic from TikTok #3: Alter Your Content Technique
One of the most efficient methods to use TikTok for business is by getting creative with your video content technique.
In case you can pair your services or products with an entertaining idea, you can be set for serious success on TikTok.
For instance, Fenty Beauty uses TikTok to share tutorials and ideas that function their merchandise — offering useful inspiration that additionally encourages sales.
Whereas HighSnobiety leans into the popularity of AMSR on TikTok to showcase their latest fashion lines.
The model’s most popular video to date is titled Streetwear ASMR, which captures sneakers stepping on numerous foods, most with a satisfying crunch.
Integrating your merchandise into your content technique is the best solution to drive product awareness on the video-first platform.
TIP: TikTok captions are less valuable than on different platforms like Instagram and Facebook, as they will encroach on the visibility of your video.
You should need to save this space for a short call-to-action that educates your viewers on the way to shop.