Are you frustrated with your Facebook page’s reach? You know, that magical number that Facebook uses to determine how many people see your posts? Are you tired of the fact that some of your most successful posts have fewer than 100 views? While some of your least successful posts have hundreds or even thousands of times share. If so, you’re not alone. Lots of business owners are frustrated by the fact that they can’t control their Facebook reach, but we’re here to help! Here are five free and paid methods to increase your Facebook reach.
What Does it Means To Increase Facebook Reach for Free and Paid?
When we talk about how to increase Facebook reach, we’re talking about the number of people who see your posts. The more people who see your posts, the more likely you are to get engagement (likes, comments, shares) and, ultimately, conversions (sales). There are two main ways to increase your Facebook reach:
Organic methods: You can use these methods to increase your reach without paying for ads organically.
Paid methods: These are methods that require you to pay for ads in order to reach more people.
Let’s start with organic methods…
5 Ways to Increase Your Organic Facebook Reach:
1. Beat the Facebook Algorithm:
If you want to increase your organic reach on Facebook, you need to understand how the Facebook algorithm works. The algorithm is constantly changing, but there are a few key things that you can do to beat it:
Post often: The more you post, the more likely people will see you in their newsfeeds.
Post quality content: This one is important. If you want people to engage with your posts, you need to post quality content that is relevant to your audience. This could include blog posts, infographics, images, videos, etc.
Use relevant keywords: When you use relevant keywords in your posts, it helps Facebook determine what your post is about and who should see it.
Regularly update your page: Facebook favors regularly updated pages, so make sure to post regularly.
2. Use Engaging Content:
As we mentioned before, one of the best ways to increase your organic reach is to post quality content relevant to your audience. But what does “quality content” mean? Here are a few things to keep in mind:
Use Original Content: Plagiarism will not only get you penalized by Facebook, but it will also turn people away from your page.
Your Content Should Be Engaging: If you want people to like, comment, and share your posts, you need to make sure that your content is interesting and engaging.
Always Go With Relevant Content: This one is important. You need to make sure that your content is relevant to your target audience. You’re not getting much engagement if you’re posting content that no one cares about.
3. Use Visual Content:
People are visual creatures, and they respond well to visual content. In fact, posts with images tend to get more engagement than posts without images. So, if you’re looking for ways to increase your organic reach on Facebook, try using more images in your posts instead of just text. The more engaging your posts are, the better chance you will increase your organic reach. It also helps ensure that each image is relevant to what you’re trying to promote or share with your audience. For example, if you’re sharing a post about how a local business has just opened up their doors, try sharing an image of what that business looks like.
4. Use Facebook Live:
Facebook Live is a great way to increase your organic reach because it allows you to connect with your audience in real-time. When you go live on Facebook, people are notified, and they can choose to watch your live video. This is a great way to engage with your audience and show them a different business side. If you’re not sure how to use Facebook Live, check out this guide.
5. Tag Influential Accounts in Shoppable Posts:
This is a useful way to increase your reach, especially if you’re a small business or just starting out. When you tag other accounts in your posts, it helps to get your post seen by their followers. For example, let’s say you own a small boutique and you want to promote your new line of clothes. You could take a picture of one of the items and tag the designer in the photo. This would help increase your reach because the designer’s followers would see your post, and they might be interested in checking out your boutique.
Tagging influential accounts is also a great way to build relationships with other businesses in your industry. So, if you’re looking for ways to network with other businesses, this is a great method to use.
Looking for methods to increase Facebook engagement? Check this article for useful tips.