How to Grow Your TikTok Followers in 2021 (2/2)

grow tiktok followers

Keep reading to know more tips to grow TikTok followers this year.

Cross-Promote Your Videos

Marketing can’t survive by TikTok alone. Or something. TikTok does not exist in a vacuum. A strong digital marketing strategy has to include different social media platforms like YouTube, Instagram, Facebook, and even Pinterest or Reddit. Wherever your target audience spends their time online is the place you should be.

Use your online presence to cross-promote your TikTok videos, sharing your TikTok content on different social media platforms. If you try Instagram Reels (Instagram’s answer to TikTok), you will discover that many Reels users share their TikTok content on the platform. While you can easily add your TikTok videos with the TikTok watermark (perfect to send your Instagram followers to your TikTok profile and grow your TikTok followers), you can also remove them TikTok watermarks to make the content look native to whatever platform you’re sharing it on.

grow tiktok followers

Post at the Right Time

One of the best methods to get more TikTok followers is to be sure to post on TikTok at the right time. The most effective time is, of course, when your audience is most likely to be online. It may take some trial and error to seek out that sweet spot however it’s so worth it. We recommend checking out a TikTok scheduling tool to automate this process.

Create (and Take part in) Challenges

Challenges abound on TikTok. We suggest taking part in the same TikTok challenges that your target audience is participating in. Most of the hottest challenges are dance challenges so be ready to show your greatest moves (and get a little vulnerable). In addition to taking part in existing challenges, you can create your own challenges on TikTok.

Engage With Other TikTok Creators

Keep in mind that TikTok, like all social media platforms, is social. As such, it’s essential to engage with other TikTok creators on the platform, using TikTok’s duet and stitch features to increase engagement. Start by finding ways to incorporate education about your products and services in these engagement efforts (but don’t be spammy). However, don’t shy away from engaging with other creators simply because you enjoy their content.

Use User-Generated Content

As you create more content and more challenges on TikTok, you will start to amass a decent collection of user-generated content. User-generated content (UGC) is just content created by users. It can help increase trust in your brand, get more engagement, and boost your TikTok followers.

To get your hands on tons of UGC, you can begin your own challenge, host a contest, or start a hashtag trend.

Try a TikTok Growth Tool

Okay, sure, we already said that follower tools aren’t the best way to go if you want to get more engaged TikTok followers. However, if you’re just starting, you might benefit from an enormous follower boost to increase your signal with the TikTok algorithm. You may want to take a look at the TikTok growth service from Build My Plays.

Construct My Performs

Social Buddy used superior targeting that will help you find followers who are in the content you’re creating. You’ll be able to target potential followers based on industry or niche, related hashtags, complementary accounts, and competitors to seek out followers that match your target audience. Social Buddy focuses on getting your TikTok account noticed by genuine users, not bots or fake accounts.

Get More TikTok Followers With Creativity and Persistence

TikTok continues to extend in popularity so if you’re excited about getting more followers on TikTok, there’s no time to waste. Using the ideas in this article, you’ll be well on your way to getting more TikTok followers, increasing engagement, and building a vibrant community on the platform. With more than 800 billion monthly active TikTok users worldwide, it’s pretty much a guarantee that you’ll discover your target audience on the platform—you just need to create the content they want to see.

TikTok’s primary feed, the For You page, offers up highly customized content for each user based on videos they’ve watched and liked as well as the TikTok creators they follow. Getting your content on TikTok’s For You page is essential to success on the platform but without the other tips on this list, your likelihood of getting to the For You page, or featuring consistently on the page, is slim.

All of the ideas in this article are essential but don’t get overwhelmed. You do not have to implement every single tip all at once. Start by focusing on finding out what your target audience watches on TikTok and when they’re most active on the platform. Then, create high-quality content (with a CTA) and publish it during peak occasions. From there, you’ll be in a greater position to work on the other ways to grow your TikTok followers that we’ve included here.

Most importantly, don’t be afraid to engage with your target audience and check out creative ways to get attention on your TikTok content. Over time, you’ll build a strong following on TikTok that helps you meet your marketing targets.

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