Want to get more followers on TikTok in 2021? You’ve got to the right place. In this guide, we will show you how to grow your TikTok followers with 11 simple and hot tips. With more than 100 million monthly active users in the United States alone, TikTok is a great platform to pay more marketing attention to—especially if your target audience falls solidly into the Gen Z and Millennial markets.
TikTok is one of the hottest social media platforms and despite having gotten its start in 2016 (more than four years ago), 2020 was a banner year for the platform. As a global pandemic kept people staying at home and away from their friends, Tiktok skyrocketed in popularity. And it seems the novelty of the platform hasn’t worn off. In fact, as the platform keeps growing, the user base continues to include users outside of the platform’s target Gen Z demographic, first expanding to Millennials and then becoming increasingly popular among Gen X and Boomers (though the Gen Z and Millennial bases are still the most represented).
Ready to get the attention of more than 800 million TikTok users worldwide? Let’s start!
How to Grow Your TikTok Followers
If you want to be successful on TikTok, you need to nurture an extensive presence on this platform. When you have a large amount of audience, you’ll get more attention for your brand so you can improve brand awareness, increase sales, and create lasting relationships with your target audience. While there are tons of platforms out there that you can use to get more followers fast, that’s really only going to help you in a short term. To use the platform to its fullest potential, you need to generate TikTok followers that are interested in your brand and what you have to say.
Fortunately, there are some ways to boost your TikTok followers in 2021:
- Identify your target audience
- Follow TikTok trends
- Educate your followers
- Effectively use hashtags
- Cross-promote your videos
- Post on TikTok at the perfect time
- Create and join in the TikTok challenge
- Engage with other TikTok creators
- Use user-generated content
- Try a TikTok growth tool
- Add a call to action
Let’s take a closer look at these effective tips to boost your TikTok followers so you can start implementing them today!
Identify Your Target Audience
One of the most essential things to do if you want to grow your TikTok followers is to identify your target audience. Like other social media platforms, TikTok users cover multiple demographics, locations, and niches. The kind of content that works well for one group might not have a great effect on another group. So, before creating a TikTok marketing or TikTok influencer strategy, it’s necessary to find out what your target audience is doing on the platform.
Right when you find your target audience, you’ll need to create content specifically for that audience. While your target is to get more TikTok followers, it’s important to approach your content creation with the goal of educating and entertaining your target audience to make real connections. Don’t just go out and try to get followers for the purpose of getting followers. You want the right followers who are attracted by your brand and your products and services. Millions of followers aren’t going to help you if those followers aren’t interested in moving deeper into your marketing funnel.
TikTok is all about the trends and you can drastically boost your TikTok followers by jumping on trends as they arise. Of course, just because something is trending doesn’t mean you have to take part in it. Be discerning about the trends that you participate in. And make sure that they’re the trends your target audiences also join.
TikTok trends are a great method to set your brand apart from your competitors and share a bit more of your brand’s personality. Just take a look at The Washington Post’s TikTok account to learn more about how it’s done.
@washingtonpostAMC may have been bailed out by the actions of the wallstreetbets subreddit ##stonks ##stocks ##gamestop ##reddit♬ original sound – We are a newspaper.
Educate Your Followers
The best TikTok content for brands and influencers is both educational and entertaining. Use TikTok to create engaging and educational content that provides value to your followers. It’s a great idea to use clever TikTok content to share information about your products and services that can best serve your audience and make their lives easier.
Hashtags are popular on most social media platforms. They make it easier for users to find collections of the content they’re interested in. Using the right hashtags on TikTok can help you grow your TikTok audience. It will be better if you use a combination of branded hashtags, trending hashtags, business-specific hashtags, and general hashtags. You can find some great hashtags with this free TikTok hashtag generation tool.