How to Build Your Brand With Instagram (2/2)

How to Build Your Brand With Instagram

Continue to discover how to build your brand with Instagram…

3) Create compelling content.

An Instagram technique to build a brand that includes creating stunning, simply digestible content that not only resonates with your viewers but also drives them to share and work together with your brand is essential and might explode your development.

An awesome Instagram post may be boiled all the way down to a system and requires two elements: stunning imagery and interesting text.

Beautiful Imagery

Select pictures that inform a story or elicit emotion. This picture we shared shouldn’t be solely compelling and fascinating, but it surely additionally elicits emotion and due to this fact drives engagement from our followers.


What it will look like for your business will rely on your industry, however, suppose outside of posting photos of your personal services and products. Posting about yourself repeatedly on social media is like being that person at a celebration who talks continuously about themselves. Additionally, beware of copyright issues. If the picture shouldn’t be your own, request permission to use it, or supply non-attribution-required images.

Engaging Text

When you don’t have to add text to your Instagram posts, doing so packs a punch that a plain picture won’t present.

The textual content can vary anywhere from a compelling query to a powerful, motivational quote. We encourage you to experiment with the latter, as study performed by Jonah Berger, author of the book Contagious: Why Issues Catch On, shows that “high arousal” emotion causes us to want to share far more than things that don’t elicit such emotion.

To create a surprising visible utilizing text, you don’t need to hire a designer. In truth, we use an app called WORDSWAG to quickly and simply create pictures like the one you see below. (In case you’re an Android user, try Phonto.)

Certainly, the rap artist LL Cool J shared one of our photos:


When you’ll discover that someone cropped out our logo and added their own attribution within the photo shared above, we at all times make certain to include our branding as part of all of our posts.

For instance, if we post pictures with a preferred quote, we’ll embrace our logo on the bottom of the picture.


This small step has not solely built brand consciousness to our Instagram followers. Additionally, it spreads as our Instagram content is shared on different platforms.

After you’ve nailed your Instagram content, you’ve got techniques in place that may generate followers and email subscribers. So it’s necessary to make sure that your followers are engaging with you to maximize your reach.

4) Foster a community of highly engaged followers.

Engagement comes in many kinds, including followers sharing your content, interacting with it some way, tagging their mates, and clicking in your calls-to-action. In this part, we’ll go over some ways of fostering a community of highly engaged followers on Instagram.

Post When Your Followers Will Actually See Your Content

Have you ever posted one thing to social media that you simply suppose will do really well, solely to be met with crickets? No one appreciated the post, nobody shared it with their mates, and the only feedback you landed were from spambots.

Whereas it is easy to imagine you miscalculated the potential of the post, it could just be that you posted the update at the wrong time. In any case, networks like Instagram, Twitter, and Facebook simply feed the newer content (with some exceptions), the higher up it will be in your followers’ feeds.

To keep away from this happening again, develop a pipeline of automated updates to be posted when your followers are literally going to see them. We use Iconosquare to seek out out when most of our followers are online. The service analyzes your followers’ activities and experiences again with the best time to schedule your posts.

Posting when the largest portion of your followers are online will ensure your content is working overtime for you.

Ask for Engagement

A variety of brands will begin Instagram accounts and become frustrated when folks aren’t engaging with their images.

It appears so obvious and simple, however sometimes actually asking in your viewers to interact makes all the distinction. You can both embrace the action you want your followers to take as part of the picture itself, or embrace it in the description of your post.

The perfect tactic? Both … as long as it is particular and actionable. For instance, ask them to “double-tap” if they agree with your submit, or inform them to tag a buddy like:


Instagram is a social platform with great potential for businesses to build a brand in almost any industry. Besides, in case you use Instagram strategically, it could possibly have a major impact on your reach, brand awareness, and ultimately the income of your company.

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