For those who want to increase blog visitors in 2022, promoting the blog on your Instagram is a great idea!
Instagram is packed-full of community-building features – with over 2B monthly visiting users.
No matter what your niche is, engaged viewers are waiting for you on Instagram.
Ready to spice up your blog visitors? We will share with you 5 methods to increase your blog visitors by promoting on Instagram in this guide.
How to Increase Blog Visitors by Promoting On Instagram
#1: Use a Hyperlink by Bio Tool to increase Site visitors-driving Opportunities
We have a useful article about links in bio tools. Check it out to know more.
On Instagram, you may solely have one link in your bio at a time.
However, that means probably switching your bio hyperlink every time you share new blog content material — which, in the prime of being tedious, limits the variety of clicks on earlier weblog posts.
So as an alternative, why not use tools that provide you the ability to share some hyperlinks without delay?
Credit: @bobby
You’ll be able to add a collection of customizable buttons, mirror your Instagram feed with clickable photos, and even function a YouTube video.
And what’s the best part? These website’s core options — together with buttons, linked photos, featured media, and analytics — are free for all customers.
#2: Embrace Clear Call-to-actions in Captions, Stories, and Reels to attract the visitors
Together with your blog content on the link in your bio, the landing page is good, however, that is only one part of the picture. It’s important to drive your viewers to it.
Together with a transparent call-to-action (CTA) in your feed post captions, Instagram Stories, and Reels, is likely one of the simplest and most efficient methods to boost engagement and drive traffic back to your weblog.
Credit: @greatjones and @heyday
CTAs can take some types – so do not be afraid to get inventive and faucet into these traffic-driving opportunities! Verbal call-outs, on-screen textual content, and attractive caption copy are all tried-and-tested tactics for your technique.
#3: Promote Your Blog Posts on Instagram Stories
Instagram Stories are probably the greatest tools to drive visitors again to your weblog — because of a just lately rolled out link sticker that’s accessible to all accounts.
These are examples of sharing weblog content material on stories:
For one of the best results, ensure you’re drawing as a lot of attention as doable to your hyperlink sticker. This may very well be through customized stories templates (like the example), or just by adding some attention-grabbing GIFs.
If you want to know how to increase Instagram Stories Engagements, you can read this article.
NOTE: When you share a weblog link on Instagram Stories, it will disappear after 24 hours except you save them as a highlight, which makes visitors accessible to customers taking a look at your profile 24/7.
#4: Tease Blog Content within the Captions
While you’re utilizing Instagram to promote your weblog, captions carry extra importance.
Consider your captions as a storytelling opportunity to tease your weblog content – persuade visitors they need to know more.
Take Our Owambe, a weblog, and podcast devoted to celebrating Black love stories, for instance.
They use their captions to entice their viewers with intriguing snippets, after which invite their visitors to learn more through their hyperlink in bio.
TIP: Need to enhance the standard of your captions? Attempt writing them from your desktop!
#5: Prioritize Video and Excessive-impact Visuals
The Instagram algorithm is prioritizing video content greater than ever. So with this in thought, it is worth planning promotional content that performs what the algorithm desires.
So even when it is a quick Reel chatting about the content of your newest post (paired with a powerful CTA) it will probably deliver higher outcomes.
And now, you’re ready!
With the following tips in your Instagram advertising and marketing arsenal, you’ll be capable of tapping into the platform to increase blog visitors.
However, as you try these tactics out, keep in mind that discovering your groove on any social platform, particularly when attempting one new thing, can take time.
Keep observing what works best for you — then do more of it.
Your blog readership can be booming very quickly.