Confession time: In 2013, when Facebook introduced Graph Search, I felt somewhat let down. The path from Facebook Graph Search to my business page to my website was long and unlikely to be completed by many. I wasn’t the only one disappointed; Facebook Graph Search had its limitations. In 2014, Facebook addressed the mobile issue and introduced keyword functionality, bringing joy to marketers and investigators who used Facebook Graph Search extensively.
However, in 2019, amid privacy concerns, Facebook quietly removed many Graph Search features, focusing on improving keyword search. For consumers, this means only content they want to share publicly remains public. For marketers, improved keyword search makes all public content easily accessible, including Pages (which are always public), public groups, public profiles, and public posts. The great news is that mastering Facebook search can help optimize your content for better visibility among your ideal audience, a valuable Facebook marketing strategy. Let’s explore this further.