Instagram Ad Sizes for All Post Formats in 2020 (1/2)

Last Updated on December 29th, 2020 at 3:05 pm

instagram ad sizes

If you are going to run advertising campaigns on Instagram, you should know the right ad sizes for all post formats. You compete with others for your Instagram advertising spot, and also you need your ad to stand out from the crowd – for the right reasons, not because it seems terrible. However there is a wide range of several types of Instagram ads, and they all have totally different recommended sizes.

We have gathered several types of Instagram ads and have listed the right Instagram ad sizes. With that method, you can always make sure that your ads will match your purpose and unlikely to be rejected by Instagram for technical reasons.

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The Ways Brands Can Leverage Instagram Reels (1/2)

Last Updated on December 25th, 2020 at 4:57 pm

Instagram Reels

A new era of social media marketing has arrived this year amid Coronavirus with new platforms rising to the top and consumers behaving in a different way to brands. One of the latest features on one of the biggest social platforms in the world is Instagram Reels; a new technique to create and discover short-form video in-platform.

Reels lets you record and edit 15-second multi-clip videos with custom audio, effects, and tools like filters. Users, as well as brands, have taken to it with famous brands such as Louis Vuitton and Sephora creating their first marketing campaigns on the app. Whilst the content on Reels is scarily just like that of TikTok, with many users repurposing TikTok content on Reels, we don’t consider it will be a direct competitor to the app.

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Instagram’s New Support Small Business Stickers (1/2)

Last Updated on September 23rd, 2021 at 10:55 am

Support Small Business stickers

The COVID-19 pandemic has wreaked havoc on small businesses using social media as their main marketing strategy. And the influence is showing on social media platforms as well. Brands are posting less and spending less money on ads on social media platforms. Consequently, their revenue and engagement from social media have plunged drastically.

In a COVID-19 Marketing Survey, we found that 65% of marketers have witnessed a noticeable decline in revenue, 74% have reduced their posting frequency, and 69% have decreased their ad spend since the outbreak.

Clearly, marketers and brands are taking it easy on social media platforms.

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The Best Tools to Schedule Your Instagram Stories (1/2)

Last Updated on December 12th, 2020 at 11:12 am

schedule Instagram stories

When Instagram first introduced its Stories feature, it seemed like a straightforward copy of Snapchat. Yet Instagram Stories have taken off and turn into arguably the best success for Instagram.

Businesses have also realized the benefits of Instagram Stories for marketing. You can choose a highly related collection of pictures, connected to the subject of your marketing campaign, and link them together as a Story. Although most will generally disappear after 24 hours, you may pin your best Stories to your profile page. Specially, you can add a “swipe-up” link to your Instagram Stories. And make them extra versatile than everyday Instagram posts.

Yet, like all social media marketing, creating your Instagram Stories could be time-consuming, particularly if you want to add to them as the day progresses. This is where the relatively few tools that can help you schedule your Instagram Stories to come in handy. You can use these to prepare your entire Story in advance at once. And set the perfect times for every image to go live.

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