Over the years, we’ve noticed that there are certain brands that have managed to stand out of the crowd and stay on top of cool social media trends.
We know how hard it is to keep up with all the changes. There’s a lot going on in that world. New incredible features are constantly being added to Facebook, Twitter, LinkedIn, Instagram … and right when you’ve mastered one, another one pops up.
Keep reading to know the benefits of using Instagram hashtags and how to track hashtags on Instagram by using Instagram hashtag analytics.
Hashtags may have made their first appearance on Twitter, but they are now prevalent on most social media networks. They are particularly useful for organizing content and keeping similar posts on like-minded content together. Brands also create customized hashtags to represent their brand, and sometimes even encourage separate hashtags for each marketing campaign.
However, there is little point in using hashtags for the sake of it. Indeed a sea of hashtags in the comments can even put people off your post. Instagram has even reportedly been known to shadowban people who use the same set of hashtags in every post they make, regardless of the content of individual posts. You need to use hashtags strategically to help you reach your posting goals. You do have goals for your Instagram account, don’t you?
This means that you need to keep an eye on Instagram hashtag analytics, both relating to the hashtags you use, and potential hashtags you could use in the future.
Here are more apps to help you level up your Instagram Stories. Let’s jump into!
Price: Free, with some paid features
Download: iOS only
What to use it for: The 15-second maximum is one of the best and worst things about Instagram. Sure, short content is fun and engaging. But it’s also super limiting.
For Stories you can’t express in under 15 seconds, there’s CutStory. This app lets you divide long videos into a series of shorter clips. You’ll end up with a continuous stream of videos that you can post as Instagram Stories.
Key features:
Price: Free, with some paid features
Download: iOS or Android
What to use it for: Want to make your Story stand out? Try stop motion animation. Lifelapse lets you create professional-looking animations right from your phone. It also includes a range of editing tools. You can add stock music and filters, adjust the play speed, and more.
Key features:
Want to learn more? Lifelapse’s demo video gives you a taste of what’s possible.
Price: Free, with some paid features
Download: iOS only
What to use it for: This Instagram Story app helps you bring colour to your content. Add vibrant stickers, backgrounds, and text. Get creative with one of A Design Kit’s many brushes. You might be more of an artist than you expected.
Key features:
To see what A Design Kit can do, browse their free tutorials. Follow the #adesignkit community on Instagram to spark more ideas.
Price: Free, with some paid features
Download: iOS or Android
What to use it for: PhotoGrid’s versatility may be its greatest strength. Use it to create GIFs, slideshows, and memes. Add AR face filters and stickers to your Stories. Plus, beautify your profile photos by smoothing out imperfections.
Key features:
Price: $4.49 US
Download: iOS only
What to use it for: #ThrowbackThursday, anyone? 8mm is one of the top Instagram Story apps for creating vintage-looking content. It lets you experiment with old-style grains, lenses, and video effects. And because you can use its filters live, you can edit as you record.
Fun fact: Malik Bendjelloul used 8mm in his Oscar-winning film Searching for Sugar Man.
Key features:
Check out this sample video to get a sense of what 8mm can offer.
Price: Free
Download: Android or Desktop
What to use it for: Want to create a timelapse from an old video? Hyperlapse has got you covered. This app lets you adjust video speeds up to 32x.
You can import existing videos or record new ones. Choose a speed that will work well for your Story. Then, download and save for easy sharing.
Key features:
Want to see how it works? Check out Hyperlapse’s brief intro video.
Price: Free
Download: iOS only
What to use it for: Jumprope is our favourite Instagram Story app for creating “how to” style content. This app lets you share fitness routines, beauty tutorials, recipes, and more.
Play with text overlays, animations, and colours. Export your content to any social platform, including Instagram.
Key features:
Price: Free, but video editing is only included with paid membership
Download: iOS or Android
What to use it for: VSCO is a crowd favourite when it comes to photo editing. But did you know that it’s also available for video?
VSCO’s video tools come at an added cost, but they’re worth it. The paid plan lets you adjust brightness, contrast, temperature, and more. Plus, it lets you apply your favourite photo filters to your videos. That means you can build a more cohesive brand aesthetic across all content.
Key features:
Keep reading to know how to customize Instagram fonts by using different tools.
In the second part of this guide, let’s explore top 65 Instagram reels hashtags and tons of ideas that help you go viral.
Hashtags help make your social media content easier to find and can do wonders for increasing the reach and popularity of your content. Though Instagram Reels is pretty new, it still uses hashtags and as such, adding hashtags to your Instagram Reels is a necessary step to take if you want to improve your content on the platform. In this post, we will go through 65 Instagram Reels hashtags to help you go viral.
If you want to get more views, likes, comments, shares, and followers on Instagram Reels, these Instagram Reels hashtag ideas will get you there. Not convinced? Let’s take a look at the benefits of using hashtags.
Here in the next part of this series, we will walk through how influencer marketing will change in 2020.
Keep reading to know more tips to create an influencer marketing strategy.
In this post, we will provide you with knowledge about how to create an effective influencer marketing strategy. But first, let’s explore the way to find the suited influencers for your brand.
