In the second part of this guide, let’s explore top 65 Instagram reels hashtags and tons of ideas that help you go viral.
Why Use Instagram Reels Hashtags?
We’ve already covered some of the benefits of using hashtags, but you maybe wondering why it’s so important to use them in your Instagram Reels content.
To start with, hashtags can help you group content. This could be either general hashtags that are used by many Instagram users or targeted, niche, and brand-specific hashtags. This type of hashtag can help increase interest in your content as well as grouping a specific product or campaign together.
Hashtags can also be used to increase your following on Instagram, as we mentioned earlier. But there’s no real benefit to your brand if you’re filling your follower rolls with people who aren’t actually interested in your brand, products, and services. When you use the right hashtags on your Instagram Reels content, your posts will be discoverable by the users who have similar interests as you, and who are more likely to be interested in buying your products and services. Even if they don’t end up following you, getting your content viewed puts you on their radar so they’re more likely to recall your brand when they see your content again.
Instagram has more than 1 billion monthly active users. With so many users on the platform, the likelihood of your content getting in front of the right people by chance is pretty slim. However, hashtags help Instagram organize and collect your posts, increasing the odds that your content gets in front of the people who want to see it.
Top 65 Instagram Reels Hashtags
As you’ve learned by now, hashtags make it a lot easier for viewers to find your content on social media. Here are 65 of the top Instagram Reels hashtags you can use to help you go viral.
Use the Right Hashtags for Your Brand
If you want to use hashtags to make your content stand out, you’ll need to really take the time to find and use the right hashtags for your brand. This means you need to find balance in the hashtags you choose for your content. Using the most popular Instagram hashtags might seem like a good way to get your content found, but the popular hashtags are typically popular because more people use them. It’s a lot harder to get found in a sea of 1 billion posts than it is in 10,000 posts.
We recommend using standard SEO best practices when choosing hashtags for your Instagram Reels content. Similar to trying to rank on search engines, Instagram creators tend to have an easier time getting eyes on their content when they use targeted hashtags like #nycbookstore instead of #books.
That doesn’t mean you shouldn’t include the more popular hashtags; you absolutely should! It just means that you should focus first on hashtags that have smaller followings and usage while still including the more generic hashtags, too. You can also use hashtags meant to apply to a specific type of post. This could result in hashtags for your NYC bookstore being “#nycbookstore,” “#books,” and “#reeloftheday.” Use our Instagram Hashtag Generator to find some amazing options that you can adjust for use on your Instagram Reels content.
How to Find the Best Instagram Reels Hashtag
In addition to our Instagram Hashtag Generator, here are four key ways to find ideas for Instagram Reels hashtags to make your content pop.
To find the best Instagram Reels hashtags to use, you can start by tapping the magnifying glass icon at the bottom of the screen. This will bring up the search function as well as show you popular videos and trends on Instagram.
You can tap the topics along the top of the screen to see videos for those specific themes. Or, enter a keyword in the search bar at the top of the screen to look for hashtags, users, sounds, and more to guide your hashtag choices. Using our bookstore example from earlier, we’ll search for “books” and see what comes up.
In the search results, you’ll see tabs for:
- Top: this shows the top results for your search term and may be different based on your app use.
- Accounts: this shows the most relevant accounts based on your search.
- Tags: this shows the most relevant and popular hashtags based on your search term.
- Places: this shows the most relevant locations near you based on your search term.
Another way to find the top Instagram Reels hashtag ideas is by identifying the most popular social media influencers and brands on the platform. This is an even better method of finding hashtag ideas if you look for the influencers or brands you want to be competitive against. Once you find them, take a look at their videos. What hashtags are they using? How are they using them? Anything you can find out about your competitors in your industry or niche will help you.
Other Social Networks
A hashtag that’s trending on TikTok, Triller, or in regular Instagram posts and stories but hasn’t made its way to Instagram Reels is a brilliant way to skyrocket to the top of the trending list. Along with our Instagram hashtag generator we shared earlier, you can also use our TikTok hashtag generator to get some ideas, or just search for popular hashtags right from those platforms.
Social listening and social media monitoring are vital if you want to get valuable information about what your target audience wants from your brand or how they feel about your brand. What’s great about social listening tools is that the data can be applied to hashtags, too. With the right social media monitoring strategy, you can stay ahead of your competition.
Ideas to Make Your Content Stand Out
Instagram Reels is the latest in a line of features and apps that are incredibly useful for getting and keeping customer attention so you can grow your business. Using the Instagram Reels hashtag ideas we’ve included here, along with the hashtags you find during your research, will help you increase your views fast.