You may wonder a question a thousand sleepless nights: “How often should I post to Instagram?”

Of course, there is way more to a successful social media strategy than just posting on Instagram the optimal number of times: it’s not a magic formula, let’s get that straight.

Continue reading →



Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform at this time, it is important you take the time to create well-designed and thoughtful Instagram posts to stand out. You will need to use a strategic design plan for your business’s Instagram to attract a loyal following and find success on the app, long-term. However, making a clean and cohesive Instagram feed takes design skills you might feel you lack. Moreover, Instagram’s algorithm favors brands that post at least once a day — that time commitment could be adding to your stress. If that’s the case, you are in luck — there are methods you can create a pre-made Instagram post template, so you’ve got a stash ready to go. Plus, by ensuring you use the same templates for different posts, you will have an easier time creating a cohesive and aesthetically pleasing feed.

Continue reading →




Looking for black Instagram fashion influencers to follow? In this post, we’ve listed 18 of the best Instagram influencers that you should follow. Some have huge accounts with tons of followers, while others have smaller audiences, however, show awesome dress sense and boundless creativity.

As you scroll through our list, you’ll discover that there’s more to each creative than fashion, and that’s what makes them unique. While there are tons of trends to follow on Instagram, we hope you’ll find all the inspiration you need to explore new styles, colors, and ideas for your wardrobe on our list below.

Continue reading →



Any successful strategy needs four elements: goal-setting, implementation, analysis, and refinement. Instagram analytics address the analysis portion of this equation for the marketers on this social media platform.

Good Instagram analytics tools allow you to understand how your Instagram efforts are paying off. You’ll be able to learn what’s working and what’s not. Then you move onto the refinement portion of the technique, tweaking your efforts to boost your outcomes and improve ROI.

Let’s take a look at some of the best Instagram analytics app choices, and the most important Instagram metrics you need to track.

Continue reading →



If you’re already using Instagram for business, you probably know about the countless benefits of using this social media platform as a marketing tool. Yes, Instagram itself gives marketers a ton of useful functionality. But sometimes you need a little bit more help to take things to a higher level. That’s where Instagram apps come in to help you. Here, we’ve listed below the best Instagram apps for:

  • Photo editing. These are many apps that allow you to edit, resize and add filters to your photos.
  • Layout and design. These apps help your brand include interesting elements like collages and graphics.
  • Video tools. These apps elevate the way your brand captures, designs, and edits videos.
  • Audience engagement, analytics, and data. Use Instagram apps to track how your brand is engaging with your audience and monitor your content performance.

There are tons of interesting apps for Instagram Stories too. But we tackle those in another blog post dedicated to the best apps for Instagram Stories.

Let’s get started!

Continue reading →