Instagram’s growth shows no sign of subsiding. Out of one billion daily active users, 200 million check at least one business account every day. It’s evident that Instagram is a great social media platform for marketers and entrepreneurs. And it’s necessary to grow your Instagram account if you want to run your business.
However, there are 25 million business accounts on Instagram. This means it is a difficult battleground for brands that don’t have a well-planned growth strategy.
If you’re wondering how you can stand out from the overcrowded space, you’re not alone. The competition on Instagram is palpable. And some brands are resorting to dubious practices like using bots or fake accounts to generate likes, buying followers, and using third-party apps to automate engagement.
To uphold the channels’ integrity, Instagram imposed a “shadowban.” The ban restricts the guilty brands’ posts from showing up in search results or followers’ feeds, leading to a dip in engagement.
But don’t worry. You don’t need to resort to shady techniques and risk getting shadowbanned. You can grow the number of followers and engagement on Instagram organically. Without spending a cent, you can maximize your content’s visibility and penetration. This post will tell you how to grow your Instagram account.