The number of your YouTube subscriber isn’t just another vanity metric. The best way to maximize your organic engagement on the second largest website in the multiverse is to raise and getting more free YouTube subscribers.
And in case your purpose is to earn money from YouTube, hitting subscriber milestones is necessary to access many monetization features. For example, to become a YouTube Partner and start getting ad income, you need at least 1,000 subscribers. And the more subscribers you have got, the higher you rise on YouTube’s fancy “benefit level” ladder (think: awards, managers, production aid.).
But for people who don’t attempt to go viral or be famous on YouTube-we can hear you our there, you’re saying “But I’m just here to create a long-form video to support my brand’s digital strategy!”-subscribers are still essential. What is the reason?
Because 70% of the one billion hours of video that individuals watch on YouTube daily is decided by the YouTube algorithm. Which affect your ability to reach new eyes when you have more subscribers who are bumping up your play counts, watch time, and engagement.
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Now let’s take a look at some actual real-world tactics that won’t waste your time to get more free YouTube subscribers.
How to get free YouTube subscribers: 17 ideas
And now, here are our greatest practices for changing viewers into free YouTube subscribers from easiest to most complicated. Don’t deal with them all at once. Check out one of the following tips for each new video you post, or implement one a week. Here we go.
1. Ask your viewers to subscribe
We’re beginning with the easiest ones first.
Sometimes you should remind your audience. The big red subscribe button is omnipresent, but you might also want to point out the bell beside it which helps them turn on notifications for your new videos. Simply.
Your audience would be reminded that you’ve got valuable content, and you’re just making it easier for them to keep up with the work you do.
If you’re already doing this, always remember to explain why your audience should subscribe to your channel. And make sure you keep your promise – do it right when they love you the most (e.g., right after you’ve provided new and useful information, or you’ve made them laugh). But don’t do it too much, you’ll risk turning people off.
2. Finish your videos by mentioning the one you’re working on next
Subscribing to a YouTube channel shows your viewers’ anticipation. Viewers who’ve just seen what your brand feel excited to watch more on your channel if you’ve done your job right.
The most organic way to encourage people to tap subscribe is hyping your next video than making it clear why it’s not to be missed.
Of course, it is necessary to set a suitable content schedule and you would know what’s coming next (More on that soon).
3. Interact with your audience and make friends
Follow back your viewers’ channels and respond to their comments. Because when you form relationships with your viewers, they will be more likely to want to keep watching your work.
Sure, it’s exciting if a famous YouTuber comments on your video, but who knows who will be famous new year. Create a community of peers and promote each other.
Besides, when you’re plugged in, your audience will give you plenty of free content ideas for your next video. Don’t worry, you don’t need to take all of these ideas, just choose which one is suitable for your channel.
Manage your YouTube presence using Hootsuite and you can upload and schedule your videos, as well as add comment streams to your dashboard. It seems easier for you to review, reply, and/or moderate comments on all your videos from one place.
4. Update your channel art
Your YouTube banner is a way to welcome people who click over to check out your channel. They may just watched a video, feel curious and want to look for more. Maybe they’re essential YouTube subscribers. Put your best foot forward.
Your banner must be clean, on-brand, compelling, and—this is the fussy part—optimized for all devices. For example, you must not let important details covered up by your social media buttons.
5. Brand your thumbnails
A thumbnail – a 1280 x 720 px still image – is used as a cover of your video. And it is also your first, best chance to convince people to click on your video. (Besides your video titles, that is, but more on that later.)
Whereas some may advocate using the most “eye-catching” design (which seems to mean screaming red capslock over a person’s shocked face and a picture of a… tomato?), one dimension doesn’t match all on YouTube.
However, we are not here to get more cold views, we are looking for real subscribers.
To transform YouTube viewers into free subscribers, check out your videos page. What does a new viewer see? Sleek, professional and consistent videos that imply an ongoing commitment to quality? Or a random mish-mash competing for attention?
You want to aim for consistent branding in all of your thumbnails. You should use the same font, the same color palette, and even the same frame composition for viewers to know (at least subconsciously) that they’re taking a look at a video from your channel.
For example, John Plant has built his survivalist Primitive Technology channel up to 9.9 million YouTube subscribers with understated, minimalist thumbnails. They’re not loud, however, they’re consistent. And most significantly, they’re clickable.