Vertical video ads are taking over YouTube! According to a study by Google, more than half of all video views on mobile devices now come from vertical videos. That’s because people are watching more and more videos on their phones and tablets. If you’re not yet creating vertical video ads, you’re missing out on a huge opportunity. This blog post will show you how to easily create vertical video ads for YouTube.
What is a vertical video, and why should you use it for your YouTube ads campaign?
As the world becomes increasingly digital, businesses are turning to online video as a way to reach their target audiences. However, with so much content available, it can be difficult to stand out from the crowd. One way to grab attention is to use vertical video. Vertical video is simply video that is shot in an upright orientation, as opposed to the traditional horizontal format. When viewed on a smartphone or tablet, the vertical video takes up the entire screen, providing a more immersive experience. As a result, vertical video is more engaging and can capture viewers’ attention more effectively. Additionally, vertical video is well-suited for social media platforms like Snapchat and Instagram, which are designed for mobile viewing. For businesses looking to reach a younger demographic, the vertical video should be a key part of their advertising strategy.
How to create a high-converting vertical video ad for your business?
Now that you know why vertical video is so important let’s look at how to create a high-converting ad.
1. Keep It Short And Sweet
The first step to creating a successful vertical video ad is to keep it short. People have short attention spans, especially when they’re scrolling through social media or watching videos on their phones. You only have a few seconds to capture viewers’ attention, so make sure your ad is concise and to the point. The best vertical video ads are 15-30 seconds long. Any longer than that, and you risk losing viewers’ interest.
2. Use Eye-Catching Visuals
Since vertical video takes up the entire screen, it’s important to use eye-catching and engaging visuals. Use high-quality images and video footage that will grab viewers’ attention and hold their interest. The goal is to make your ad visually appealing so that people will want to watch it.
3. Write A Compelling Headline
Your headline is one of the most important elements of your ad. It’s what will make people want to watch your video. Write a headline that is clear, concise, and attention-grabbing. Use keywords that are relevant to your business and target audience.
4. Tell A Story
The best way to engage viewers is to tell a story. Stories are memorable and can help people connect with your brand. When writing your ad, think about the kind of story you want to tell and how it will resonate with your target audience.
5. Use Calls To Action
Finally, don’t forget to include a call to action (CTA) in your video. Your CTA should be clear and concise and tell viewers what you want them to do after watching your ad. For example, you might include a CTA to visit your website or sign up for your email list.
By following these tips, you can easily create vertical video ads that are high-converting and effective. Now is the time to start if you’re not yet using vertical video.