Access to the correct Facebook analytics tools is critical for marketing success. You are marketing blindly if you are not monitoring your performance.
A Facebook analytics tool allows you to investigate your audience’s demographics, the performance of your posts, the performance of your ads, your engagement rate, and more. However, finding the best Facebook analytics solution for your team might be tough. Especially because Facebook’s standalone analytics tool will be discontinued in 2021.
In general, this article will go through the top ten Facebook analytics tools you can use to track your progress. Including commercial tools, free tools, and a number more tools for tracking your Facebook ads.
1. Sprout Social
Welcome if you haven’t heard of us yet! Sprout Social is a comprehensive social media management solution that assists brands in creating, scheduling, managing, and monitoring their social media content.
While Sprout can be used with almost every social media site, we’re focusing on Facebook today—and Sprout’s Facebook analytics capabilities are extremely valuable.
Sprout Social’s Facebook analytics options provide users with a comprehensive view of their Facebook Business Pages. You can easily examine your overall impressions, engagements, clicks, audience growth, and other metrics. More, you can also access audience demographics to ensure you’re reaching the correct folks.
Features:
- Colorful, easy-to-read graphs that show you how your Facebook is perfreal-time real time.
- Competitor reports that show you how your Facebook compares to the competitors
- The ability to tag information that belongs to specific campaigns in order to assess campaign success.
2. SocialPilot
SocialPilot is a social media marketing platform that allows you to publish, schedule, curate content, collaborate, manage Facebook advertisements, and, of course, track Facebook analytics. This tool offers a 14-day free trial to allow marketers to test out their services before committing to a paid subscription.
Features:
- Learn about your top-performing Facebook content so you can generate more of it.
- Determine the best times to post depending on your individual audience insights.
- Gather comprehensive PDF reports of your Facebook analytics to share with your team or clients.
3. Keyhole
Keyhole is a social media management solution that is entirely focused on analytics. They provide analytics for a variety of platforms, including Facebook, in order to assist brands in analyzing all aspects of their online presence. Moreover, it has a lot of useful tools for brands wishing to gain a thorough picture of their Facebook activity, ranging from competitor analyses and campaign tracking to hashtag analytics and influencer tracking.
Features:
- Facebook reports that are automated to make tracking performance as simple as feasible
- Hashtag tracking helps provide information about the performance of your hashtag campaigns
- Profile analytics and account tracking allow you to compare your success to that of your competitors.
4. Rival IQ
RivalIQ is another social media analytics tool. Their solution allows businesses to monitor many channels, including Facebook, Twitter, Instagram, YouTube, LinkedIn, and TikTok. From a single dashboard, you can track the success of your social media efforts. In fact, the best thing is that RivalIQ provides a lot of free tools for firms on a tight budget who want to monitor their social media analytics.
Features:
- Free head-to-head reports that illustrate how you stack up against your main competition on any given platform.
- Comprehensive social media audits that assist you in identifying your best and worst performing content.
- Machine learning that assists you in understanding why competitors’ reach may have increased.
5. Brand24
Brand24 is a social media monitoring application that assists businesses in tracking their Facebook metrics. Through your dashboard, you can track online company mentions, hashtags, trends, notifications, and more.
Features:
- A discussion volume chart that helps you to determine when your brand name is being mentioned more frequently.
- Mention analytics provides insight into which accounts are talking about your company.
- Sentiment research can assist you in determining the general feelings surrounding your brand name.