10 Facebook Analytics Tools To Measure Marketing Performance (2/2)

A Facebook analytics tool allows you to investigate your audience’s demographics, the performance of your posts, the performance of your ads, your engagement rate, and more. However, finding the best Facebook analytics solution for your team might be tough. Especially because Facebook’s standalone analytics tool will be discontinued in 2021.

This article will go through the top ten Facebook analytics tools you can use to track your progress. Including commercial tools, free tools, and a number more tools for tracking your Facebook ads.

Bonus: If you want to read more about Facebook Ad Targeting, check out our blog here!

6. Oktopost

Oktopost is a B2B social media engagement solution that includes a number of important social media management features. This tool is unusual in that it only serves the B2B industry.

Features:

• Customizable dashboards with a variety of chart kinds to help your team visualize your results.
• On Facebook and other social media sites, you can gain insights on your buyers’ journey.
• Follower growth, demographics, brand mentions, and other audience insights

7. Facebook Insights

While Facebook’s standalone analytics have been discontinued, the Facebook Insights part of your Facebook Business Page remains entirely free. This provides you with a high-level summary of how your Facebook posts are performing overall. To view your Facebook Insights, go to your business profile and scroll down until you find Insights in the left sidebar.

Features:

• A page summary that gives you an overview of how your Page has performed over the last week or month.
• Insights into page followers to ensure you’re targeting the proper audience and know when to post
• 13+ areas of insights to assist you understand how your Facebook Page is performing.

8. Meta Business Suite

The insights portion of the new Meta Business Suite is Facebook’s most comprehensive free analytics product. They built this as a method to keep track of your Facebook and Instagram insights in one spot. Go to business.facebook.com to access the entire spectrum of Meta business products. Then, in the left sidebar, select Insights to get your Facebook analytics.

Features:

• The ability to combine Facebook and Instagram metrics into a single, simple-to-use dashboard.
• In-depth insights about your content, audience, page results, and more
• Downloadable reports that you may quickly share with your team or clients

9. Facebook Ads Manager

If you’re running Facebook ads and searching for a way to keep track of them, your first stop should be Facebook Ads Manager. Moreover, you can gain detailed insights into the performance of your ads and whether you need to make any changes to ensure their success. Furthermore, it is a completely free tool (aside from the ad spend).

Features:

• Performance graphs that show how your ad is doing and how many people it is reaching
• Learn how relevant your ad is to your target demographic so you can make the required changes.
• Examine data at the campaign, ad set, and ad level to learn more about your ad performance.

10. AdEspresso

AdEspresso is a social media solution that helps you increase the effectiveness of your social media ads. By using this tool, you can easily gain amazing insights on how to build and market the finest potential advertisements for your brand with tools that aid with Facebook, Instagram, and Google ads.

Features:

• With bird’s-eye-view reports, you may get instant insights into how your ad campaigns are performing.
• Automated PDF reporting that makes it quick and simple to obtain ad performance reports.
• Capabilities for tagging that allow you to monitor numerous campaigns at once

Discover the best Facebook analytics tool for your business

It might be challenging to choose which Facebook analytics tool is ideal for your brand. That is why it is usually a good idea to spend some time reviewing each tool and its features. As a result, you can make the best selection possible.