Continue to discover 20 important TikTok stats marketers need to know in 2020.
11. At least 40 TikTok stars have greater than 10 million followers
And it’s top 25 accounts have greater than 20 million followers. On Douyin, there are influencers with even more followers.
With 44.4 million followers, Charli D’Amelio is TikTok’s greatest star. What’s noteworthy here is that TikTok stars outshine mainstream celebs. Most of TikTok’s top creators came to fame on TikTok, or its predecessor Musical.ly—not elsewhere.
That is in stark distinction with Instagram, which counts Cristiano Ronaldo, Ariane Grande, Dwayne Johnson, and Selena Gomez amongst its top users. They’re all on TikTok, too, however, solely Ronaldo cracks the top 25 list.
TikTok utilization stats
12. TikTok users spend an average of 46 minutes a day on the app
In response to company documents from March 2019, the average U.S. TikTok person opens the app eight instances a day and sticks around for 46 minutes. By some accounts, that’s more time than individuals spend on Facebook.
Most credit TikTok’s excessive utilization figures to the algorithm that powers its For You feed, sucking viewers in one video at a time. And making better recommendations because it goes. Within the U.S it provides up to 37 billion monthly video views on average.
However, for every two TikTok lurkers there’s about one creator: 34% of the app’s each day active users in the U.S. shoot once a day.
13. Some 35% of TikTok users have participated in a hashtag challenge
In response to TikTok stats, 16% of all videos on its platform are tied to hashtag challenges, and greater than one-third of its users have tried them.
Brands are jumping aboard, too. Clean & Clear India raked 10,400 new followers and impressed 2.62 million videos with its branded hashtag challenge. Snackmaker Sort wolfed up 60 million views in about 24 hours with its challenge.
14. 64% of Tik Tok users have tried face filters or lenses
Top filters and creative effects on TikTok embody the Face Zoom, Green Screen, Disco, Whirlpool, and Portrait.
Manufacturers can participate with 2D and 3D branded lenses of their own. Once they partner with TikTok to create them, they nab a spot within the “Trending” tab for 10 days. Costs run from $80,000-$120,000 relying on design complexity.
15. Greater than 14 million educational videos had been shared in China last year
Educational content material is taking off on TikTok—especially in China and India. Based on ByteDance’s annual report, some 14 million “knowledge-based content” videos were shared on the platform in 2019.
The success of instructional videos led Bytedance to promote what it branded as #EduTok in India. Since introducing the hashtag last summer, it’s been viewed 85.8 billion times.
In America, personal finance gurus are trending on the app. One other cohort of TikTokers is offering career tips.
TikTok for business stats
16. TikTok ranks sixth amongst apps for client spending worldwide
Analysis from AppAnnie reveals that person spending on TikTok is on the rise. The report puts TikTok behind Tinder, YouTube, Netflix, iQIYI, and Tencent Video. However notably, the app ranks ahead of Disney+, Google One, Pandora Music, and Line Manga.
Overall, shoppers spent a record 23.4 billion in apps this year—making Q1 2020 the biggest earning quarter ever, finds AppAnnie.
17. TikTok ensures five million daily impressions for brand takeover advertisements
Brand takeover advertisements appear as soon because the app is opened. The full-screen video, GIF, or picture lasts a few seconds and links to an inner or exterior website.
Based on a leaked TikTok pitch deck from June 2019, these placements cost $50,000 per day. They usually come with a couple of guarantees: Only one advertiser per day and five million impressions.
18. Advertisements prices range from $50 to $150,000 on the platform
Advertisers with access to TikTok’s self-service advertisements platform can set every day or all-time budget caps, beginning with minimal funds of $50 at the advert group level. The most expensive advert sort listed in the company’s leaked pitch deck is the branded Hashtag Challenge.
Ad formats and pricing consists of:
- In-Feed Video: $25,000 minimal per campaign with $30,000 each day maximum.
- Brand Takeover: $50,000 per day.
- Hashtag Challenge: $150,000 for six days.
- Branded Lenses: $80,000 – $120,000
19. TikTok’s Creator Marketplace list greater than 1,000 stars
Launched late last year, the Creator Marketplace is a portal for manufacturers and agencies to seek out and connect with the platform’s whitelisted stars. Nonetheless in testing mode, the invitation-only database lets brands search with a variety of filters like location, variety of fans, and content material topic. Manufacturers can also drill down on the creator’s viewers’ demographics, with insights on gender, location, and age.
20. TikTok competitor Byte plans to pay creators $250,000 for videos
There’s no definitive technique to know how much of TikTok’s top creators are getting paid. However, the price tag TikTok’s latest U.S. competitor, Byte, has put on videos supplies some indication.
With its kickoff slated for April 15, Byte’s partner program plans to put the money directly in creators’ pockets in alternate for the high-quality content material. The program underscores how central creators are to an app’s success. And in some methods, it foreshadows potential bidding wars on prime talent.
TikTok influencers become profitable via partnerships, virtual gifts from followers—and by carrying their success off the platform. In response to estimates from Blue Lotus Capital Advisors, $3 billion was spent on digital gifts on Douyin’s last year.