TikTok Favorites is now available.
TikTok users can now bookmark videos on the For You page and organize them into Collections, just like on Instagram. This feature isn’t anything new. In fact, the useful tool has been hiding in plain sight for quite some time.
Previously, users had to long-hold a video and select “Add to Favorites” to access the Favorites and Collections features. So, how does the feature work, and what implications does it have for the TikTok algorithm? Continue reading to find out.