Social media is everywhere these days, and businesses have plenty of choices when it comes to which platforms they can use to engage with their audience.
Some business owners stick to tried-and-true favorites like Facebook and Twitter, while others like to try new things or experiment with different approaches. Facebook Messenger for businesses is a powerful tool that can be used to improve customer relations.
This comprehensive guide will discuss the different features of Facebook Messenger for businesses and how you can use them to your advantage. We will also cover how to set up Facebook Messenger for businesses and some best practices to follow.
If you’re looking for a new way to reach out to your customers, Facebook Messenger for businesses is definitely worth considering!
Part 1: Why Use Facebook Messenger for Businesses?
The ever-popular Facebook Messenger is integral to your marketing strategy if used correctly. 82% of Americans claim to use this app for instant messaging purposes. There’s no shortage of potential customers who you can reach through chatty bots or customer service representatives on demand!
There are a few key reasons to use Facebook Messenger for businesses. Let’s take a closer look at some of the most important ones:
1) You can reach out to more potential customers:
As we mentioned, almost everyone is using Facebook Messenger these days. This means that by using Messenger for businesses, you have the potential to reach a much wider audience than you would if you were only using other methods like email or phone calls.
Plus, you can use Messenger to target specific demographics with laser precision. For example, let’s say you’re a clothing store owner who wants to reach out to women aged 18-24 in the United States. Facebook Messenger lets you do that!
2) Generate High-Quality Lead:
Another great thing about Facebook Messenger is that it allows you to generate high-quality leads. How so? Well, when someone contacts your business through Messenger, they’re already indicating that they’re interested in what you have to offer. This makes them much more likely to convert into paying customers than someone who’s just casually browsing your website or social media page. In addition, it offers a variety of features that businesses can use to automate lead generation. This includes the ability to send automatic messages, set up message triggers, and create customer Journey Flows. As a result, businesses that use Facebook messenger can generate more high-quality leads than those that don’t.
3) Enabling Easy Shopping And Transactions:
Facebook Messenger also enables easy shopping and transactions. For example, if you’re a business that sells products through Facebook, you can use Messenger to send your customers links to product pages, answer their questions about products, and even process payments. In addition, Facebook is currently testing out a feature that would allow businesses to send invoices and receipts through Messenger. That makes it even easier for customers to shop and transact with businesses on the platform.
4) Creating A ‘Safe Space’ For Customer Service:
One of the best things about using Facebook Messenger for businesses is that it creates a “safe space” for customer service. What do we mean by this? Well, when customers contact your business through Messenger, they’re already expecting to receive prompt and helpful customer service. As a result, they’re much less likely to get angry or frustrated if they don’t receive a response right away or if their issue isn’t resolved immediately. This is in contrast to other channels like email or social media. These are where customers often expect slower responses and are more likely to be sad if they don’t receive one.
5) Building Trust And Loyalty:
Finally, using this feature can help build trust and loyalty between the brand and customers. This is because customers who contact you through Messenger are more likely to have a positive experience. As a result, develop a better relationship with your brand. In addition, using Messenger indicates that you’re investing in providing excellent customer service. And furthermore, that shows your commitment to responding to customer inquiries in a timely manner.
Bonus: If you want to learn more about Live Videos on Facebook, read more here!