We used to think that feed posts were the coolest thing in 2019. But now it’s all about Instagram Reels! In this guide, let’s see how the Instagram reels impact feed post performance this year.
The average engagement rate for a piece of content posted on Facebook or Twitter has decreased by 44% since this time last year.
Based on data from a recent study of Instagram posts, the average engagement rate for feed content in 2019 was 5.16%. By 2021 this number had decreased to 2.88% and continues to trend downward across all types: videos, images, or carousels.
The study also found that the average engagement rate for a piece of content posted on an Instagram Reel was 9.6%. That’s nearly triple the engagement rate of feed content!
What’s causing this massive shift? Well, it turns out that people are just more likely to watch a short video than they are to read a long piece of text. In fact, videos are 50 times more likely to be watched than text is to be read.
This is good news for businesses and marketers who are trying to reach their target audience on Instagram. If you want your content to be seen by more people, you need to be posting Reels!
Why Have Instagram Feed Posts Seen a Decline in Engagement?
There are a few reasons for the decline in engagement rates on Instagram feed posts. First, the algorithm has changed. In 2016, Instagram switched from a chronological to a personalized feed, meaning users see content based on what the algorithm thinks they’ll engage with.
This has led to a decline in organic reach for businesses and brands, as the algorithm favors content from friends and family over businesses.
Another reason for the decline in engagement rates is that users simply scroll through their feed faster than they used to. In 2018, the average person spent 21 minutes per day on Instagram. In 2019, that number decreased to 15 minutes per day. However, the average engagement rate of Instagram feeds was 1.28%, while in 2022, it is 9.09%.
Instagram reels are another reason for the decline in engagement rates because people are more likely to watch a short video than to read a long piece of text.
This is good news for businesses and marketers who are trying to reach their target audience on Instagram. If you want your content to be seen by more people, you need to be posting Reels!
What Does It Mean for Instagram Strategy In 2022?
The decline in engagement rates on Instagram feed posts means businesses need to rethink their Instagram strategy. If you want your content to be seen, you need to be posting Reels!
This doesn’t mean that you should stop posting to your feed altogether. You should still post high-quality content on a regular basis. However, you should focus on creating shorter videos that are more likely to be watched by your target audience.
Reels are a great way to show off your products or services in a short and engaging way. You can also use Reels to tell a story or share a behind-the-scenes look at your business.
No matter what type of content you decide to post, make sure it’s something that your target audience will find interesting and engaging.
If you want your Instagram content to be seen by more people, you need to be posting Reels! Shorter videos are more likely to be watched by your target audience. So focus on creating content for Reels that is interesting and engaging.
Conclusion
Instagram Reels are important for a couple of reasons and they impact feed post performance. They help keep your content organized and easy to scan, which is especially important on social media where users quickly scroll through their feeds. Additionally, they can be used as a tool to increase engagement with your audience by prompting them to take action. Have you tried using reels in your own social media posts? What results did you see? Let us know in the comments!