One of the biggest benefits of social media advertising is that you can test, track, refine and target your ads with laser precision. The Facebook pixel is a data-gathering software that helps take advantage of your ads across Facebook and Instagram.

If you are using Facebook or Instagram ads or plan to use them in the future, the Facebook pixel is a must-use device. Read on to learn the way it works, and the key details you need to know about upcoming changes for iOS 14.

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Facebook Messenger might help your business connect with leads, prospects, and clients in a proactive and personal approach. In case you’ve never used Facebook Messenger for your business before or you’re searching for a concrete Facebook messenger marketing strategy, you’ve come to the right place.

Let’s go over the four essential steps of devising and implementing a Facebook messenger marketing strategy. Continue reading →