This guide to Facebook ad sizes is updated for 2021 and consists of all the new specs, dimensions, and file formats for each kind of ad.
Facebook video ads sizes
With regards to video, Facebook has one key piece of advice to its advertisers: a design for mobile-first.
Facebook ad sizes in 2021 recommend uploading a video with sq. (1:1) or vertical (4:5, 9:16, and 16:9) aspect ratios, to maximize compatibility on each desktop and cellular screen. Besides, the platform additionally recommends protecting videos short (15 seconds or less) and designing videos that work with and without sound (by enabling captions).
For finest outcomes, keep on with the next specs for video advertisements:
Facebook feed videos
Minimal width: 120 px
Minimal height: 120 px
Resolution: a minimum of 1080 x 1080 px
Video ratio: 4:5
Video file dimension: 4GB max
Minimal video size: 1 second
Maximum video size: 241 minutes
For all video ad sorts, Facebook recommends uploading the “highest decision supply video available without letter or pillar boxing”. Besides, Facebook supplies an exhaustive list of side ratios and options available for every advert kind.
Use MP4, GIF, or MOV format, with a maximum file dimension of 4GB, and the most size of 241 min.
Facebook instant article videos
Resolution: a minimum of 1080 x 1080 px
Video ratio: 9:16 to 16:9
Video file dimension: 4GB max
Minimal video size: 1 second
Most video size: 240 minutes
Facebook in-stream videos
Resolution: a minimum of 1080 x 1080 px
Recommended video ratio: 16:9 or 1:1 (however supports from 9:16 to 9:16)
Video file dimension: 4GB max
Minimal video size: 5 seconds
Maximum video size: 10 minutes (restrict could range relying on goal)
Facebook Marketplace video ads
Recommended: Highest decision available (a minimum of 1080 x 1080 px)
Video ratio: 4:5 (however 9:16 to 16:9 is supported)
Video file dimension: 4GB max
Minimal video size: 1 second
Most video size: 240 minutes
Facebook Stories ads
Recommended: Highest decision available (a minimum of 1080 x 1080 px)
Video ratio: 9:16 (1.91 to 9:16 supported)
Video file dimension: 4GB max
Maximum video size: 2 minutes
Facebook video feeds
Facebook video feeds are different from in-stream videos and Facebook videos you see in your newsfeed. When a person clicks on a video of their feed, that video will open up in a participant with different video feeds beneath. These ads seem in these video feeds.
Recommended: Highest decision available (a minimum of 1080 x 1080 px)
Video ratio: 4:5 (16:9 to 9:16 supported)
Video file dimension: 4GB max
Minimal video size: 1 second
Maximum video size: 240 minutes
Facebook picture ads size
Your clients wish to see what they’re shopping for before they purchase it.
So if you wish to get your viewers’ consideration on Facebook, you should include pictures in your advertisements, ideally ones that showcase your product or brand in a unique, eye-catching manner.
However, designing picture ads for Facebook might be tricky. Besides, different ad destinations (newsfeed, Messenger, the proper column) and show formats (cellular, desktop) generally name for various ad sizes. In addition, Facebook’s Ads Manager now even allows you to upload different images for different display formats, and preview the way in which an advert looks before it goes live.
For finest outcomes, keep on with the next specs for picture ads:
Facebook feed pictures
Resolution: a minimum of 1080 x 1080 pixels
Minimal width: 600 pixels
Minimal height: 600 pixels
Aspect ratio: 1:91 to 1:1
For all picture ads, Facebook ad sizes in 2021 recommend that you simply add “the best resolution picture available” in both JPG or PNG format, cropped to a supported aspect ratio.
Facebook right column pictures
Ratio: 1:1 (1.91:1 to 1:1 supported)
Minimal width: 254 pixels
Minimal height: 133 pixels
Resolution: a minimum of 1080 x 1080
Keep in mind that the right column advert is a desktop-only format. However, that they “may appear in different areas of the site” too.
Facebook Instant Article pictures
Most file dimension: 30 MB
Aspect ratio: 1.91:1 to 1:1
Resolution: a minimum of 1080 x 1080 px
Facebook Marketplace pictures
Maximum file dimension: 30 MB
Aspect ratio: 1:1
Resolution: a minimum of 1080 x 1080 px
Facebook Stories
For those who use a nonetheless picture in your Facebook Stories advert, Facebook recommends that you simply maintain about 14% or 250 pixels at each the top and bottom of your picture “free from texts and logos.” That prevents it from being covered up by instruments such as calls-to-action and your profile icon.
Maximum file dimension: 30 MB
Aspect ratio: 1:1
Resolution: a minimum of 1080 x 1080 px
Minimal width: 500 px
Maximum file dimension: 30 MB
Facebook search outcomes pictures
Resolution: a minimum of 1080 x 1080 pixels
Aspect ratio: 1.91:1
Minimal picture width: 600 pixels
Minimal picture height: 600 pixels