With more than 2 billion users per month, YouTube is the second-largest search engine, making it an indispensable marketing channel. Mastering YouTube channel optimization is vital to enhance discoverability and expand your reach. A key strategy for optimization lies in crafting captivating YouTube descriptions. Discover how to create compelling YouTube descriptions for your channel and videos to maximize engagement.

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Inside YouTube View Count: How It Works

Last Updated on March 6th, 2024 at 2:42 pm

When you visit YouTube on any given day, you’re bound to come across a recently uploaded video that has garnered millions of views within a few days. And if you delve into YouTube Records, you’ll discover the videos with the highest view count in the platform’s history, including those that achieved a billion views in the shortest time span. (Adele’s “Hello” holds the top spot, achieving this astounding view count in just 88 days.)

But where do all these views come from? What exactly qualifies as a ‘view’ and what doesn’t? Whether you’re simply curious or a marketer seeking to enhance your strategy on a platform with over 2 billion users, YouTube has the answers.

Undeniably, YouTube hasn’t always been the most obvious choice for marketers. Although there are guides, explanations, and even statistics on how to crack the YouTube code, there’s still ambiguity surrounding what constitutes a valid view. With YouTube’s history of regular changes, what serves as the baseline?

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Change Your YouTube Channel Name in a Few Clicks

Last Updated on January 4th, 2024 at 5:42 pm

Selecting a YouTube channel name is akin to choosing a band name. It can be challenging to make a decision, especially when you’re starting out and believe it doesn’t hold much significance.

However, the last thing you want is to become famous and be stuck with a name you regret, like Hoobastank. Luckily, YouTube introduced a new feature last year that enables you to independently modify your channel name and profile picture. This means you can update your channel’s appearance without altering the name and photo associated with your Google account.

Continue reading to discover how to change your YouTube channel name.

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Understanding YouTube SEO and optimizing your videos for search may seem complex, but it’s quite straightforward. Although gaining visibility on YouTube can be challenging, there are effective strategies you can employ. They can help to increase your chances of ranking well in search results and attracting more viewers. In this article, we’ll share tried-and-tested optimize YouTube SEO tips that have yielded positive results and can benefit channels of all sizes. Let’s dive in and begin optimizing your YouTube presence.

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Welcome to part two! So, you’ve taken the plunge and created your YouTube channel from scratch with a 2023 updated version. Now, it’s time to level up and transform it into a roaring success. We know it’s not enough to just have a channel; you want it to shine brightly and captivate your audience.

In this exciting installment, we’ll reveal the secret sauce to stand out from the sea of content creators and reach your target audience effectively. These battle-tested best practices will be your guiding light as you embark on your journey to YouTube stardom.

But wait, there’s more! We’ve got an exclusive treat for you. Dive into our video, where we spill all the juicy details about the exact tactics we used to amass our first 10,000 subscribers on our very own YouTube channel in 2023.

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Understanding YouTube SEO techniques and optimizing your videos for search is easier than you might imagine. Though gaining exposure on YouTube may appear challenging, strategic implementation of certain techniques can make the YouTube algorithm prioritize your content in search results.

In this post, we’ll share tried-and-tested YouTube SEO tips that have succeeded and will work for you, regardless of your channel’s size. Let’s dive in! Continue reading →


Fun fact: YouTube, owned by Google, is the second-most visited website globally. Fun suggestion: Your brand should be there! With a staggering 1.7 billion unique monthly visitors and over 60% of users visiting daily, YouTube presents a massive opportunity to reach your audience. Imagine capturing their attention with your content while they browse. The good news? YouTube Channel Creation is a breeze. Building a successful YouTube channel, however, requires some effort. But fret not, we’ve got you covered!

In this post, you’ll discover:

  • The essentials of starting a YouTube channel from scratch
  • Strategies to optimize your channel for success
  • Insights into the types of YouTube content that resonate with viewers
  • And much more!

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Proficiency in editing YouTube videos is a crucial skill for video marketers, especially during the post-production phase.

If you fail to seamlessly merge your shots or time your cuts accurately, your video will lack refinement and fail to captivate your audience. 

When lacking editing software, what options does a video marketer have for editing YouTube videos without investing in video editing software?

YouTube provides a web-based video editor that is completely free and accessible through its platform. 

In this article, you will discover how to utilize YouTube’s native video editing tools effectively, along with valuable tips to keep your audience engaged and eager to watch more. Continue reading →