You know it’s important to use Instagram for your brand or business regularly, but you aren’t sure which type of Instagram post is the best for engagement. It turns out that there isn’t one perfect answer to this question. Rather, it all depends on what you are looking to accomplish with your Instagram account and how much time you have to spend on it each day or week.
That said, we’ll explore each of the three main types of Instagram posts (image, video, and carousel) so that you can learn more about when and why to use them in the future. Also, we’ll see which one will help you get the most engagement.
The Best Type Of Instagram Post For Engagement
Image Posts
Image posts are the simplest type of Instagram post, consisting of a single photo or graphic. They’re perfect for sharing product photos, sneak peeks, announcing sales or events, or simply highlighting a moment from your day-to-day. With image posts, you have the option to include up to 30 hashtags and a location sticker, as well as tagging other accounts (though we recommend using no more than three hashtags and one mention).
While image posts are the simplest type of Instagram post, they can still be extremely effective in terms of engagement. So if you’re looking for a quick and easy way to get more engagement on your Instagram account, start by posting images!
Video Posts
If you want to mix things up and add some variety to your Instagram feed, video posts are a great option. They can be anything from quick behind-the-scenes clips to fully-produced brand videos, as long as they’re under 60 seconds in length. Just like image posts, you can add hashtags, locations, and mentions to your videos.
While video posts are a great way to add some variety to your feed, they aren’t necessarily the best option if you’re looking for high levels of engagement. A study found that videos received an average of 1,585 interactions per post, which is significantly less than images. So if you’re short on time and looking for the quickest way to get more engagement, stick to images.
Carousel Posts
Carousel posts are similar to image posts in that they consist of multiple photos or graphics, but they allow you to include up to 10 photos or videos in a single post (as opposed to just one). They’re perfect for sharing before-and-after shots, product collections, or a series of images that tell a story. Just like image and video posts, you can add hashtags, locations, and mentions to your carousels.
Carousel posts are a great way to show off multiple products or images at once, but they aren’t necessarily the best option for engagement. A study found that carousel posts received an average of 1,231 interactions per post, which is significantly less than both images and videos. So if you’re looking for the most bang for your buck in terms of engagement, stick to images or videos.
Conclusion
So, which post type is best for engagement? The answer may surprise you. According to a study by Quintly, video posts receive the most interactions on Instagram. However, carousel posts are not far behind in terms of engagement. Image posts have the lowest interaction rate. This tells us that if you want your brand to be successful on Instagram, you should experiment with all three post types to see what works best for your audience. What has been your experience with using different post types on Instagram?