Everything You Should Know About TikTok Shopping


TikTok launches TikTok Shopping, an in-app purchasing experience. Study more about the new characteristic and learn the way to arrange your TikTok shop for success.

What’s TikTok Shopping?

TikTok Shopping is a social commerce answer permitting TikTok creators to advertise and promote the merchandise on the platform.

With TikTok Shopping, creators will be capable to add a purchasing tab to their TikTok profiles:

Kylie Cosmetics profile on TikTok with shopping tab

Supply: Kylie Cosmetics on TikTok

The tab will pull merchandise from their Shopify product catalogs, permitting different TikTok customers to browse merchandise without leaving the app and simply navigate to the creators’ online shops for checkout.

Product page on Kylie Cosmetics' TikTok profile featuring "Checkout on website" button

Supply: Kylie Cosmetics on TikTok

Creators with TikTok storefronts may also be capable to tag merchandise in organic TikTok content utilizing devoted product links.

Who can use TikTok Shopping?

TikTok Shopping is just accessible to Shopify retailers with a TikTok for Business account.

As of September 2021, early access to TikTok Shopping has been granted to retailers within the US and UK. A choose group of Canadian retailers will be a part of the rollout within the subsequent few weeks, and new areas will get entry to the pilot over the approaching months.

Ideas for making a successful TikTok shop

When you get access to TikTok Shopping, comply with these steps to set yourself up for success.

1. Optimize your product catalog for TikTok

The purchasing tab in your account can be your TikTok storefront, so be certain that it’s optimized to attract clients.

When adding pictures, concentrate on high quality and magnificence. Your product pictures must be easily recognizable as yours and consistent with the way you present your model throughout TikTok (and, ideally, different platforms too).

Product titles ought to match throughout the character limit (34 characters) and include fundamental details about the product. The outline may be longer and will include as many particulars as potential. Be aware that links in product descriptions on TikTok aren’t clickable.

Inside the TikTok shopping tab on skincare brand Glow Recipe's profile

Supply: Glow Recipe on TikTok

2. Inform your viewers about your TikTok shop

When you get access to TikTok Shopping, don’t wait on your followers and followers to seek out the purchasing tab on their own. Shout it from the rooftops! Create a few devoted TikToks pointing your viewers in the right direction.

3. Promote your merchandise

No matter whether conversions are your major purpose on TikTok, upon getting a TikTok shop, it solely is sensible to advertise your catalog in your account. So, don’t be shy and point out your merchandise in your TikToks every now and then.

And don’t be afraid to get artistic! Your viewers won’t get bored with seeing gadgets out of your catalog for those who add a contact of humor to product mentions as Glossier does:


4. Accomplice with influencers

TikTok is more than just one other social media platform — it’s been dubbed a cultural phenomenon.

In case you’re not nicely versed in its distinctive trends, subcultures, and inside jokes, you may be better off handing creative direction over to somebody who lives and breathes the platform. Particularly once you’re selling a product and stakes are excessive (a.k.a. you may both make some huge cash or have your content material get misplaced within the TikTok algorithm).

Partnering with TikTok influencers to advertise your services or products is an effective way to succeed in new audiences in an attractive and authentic method. Just be certain that to seek out creators who actually really feel your model. If you do, nice issues can occur, as on this collaboration between Casper and Ben Kielesinski:


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