The idea of an Instagram audit probably doesn’t seem very appealing to you, it didn’t to me, either, but you’ll be glad you did it once you see the results of your hard work.
An Instagram audit can help you reclaim a great deal of time and energy that’s otherwise wasted on social media, leading to more productivity and even better content creation. Follow these steps to make sure you conduct your Instagram audit properly and reap the full benefits!
Here are 10 steps to perform an Instagram audit. Let’s go!
10 Steps To Perform An Instagram Audit
So, you want to do an Instagram audit? Whether you’re managing your own account or helping out a friend, an audit is a great way to get a fresh perspective on what’s working and what could be improved. Here are 10 steps to make sure your audit is successful:
1. Assess your goals and objectives:
What do you want to achieve through your Instagram account? Are you looking to build brand awareness, drive traffic to your website, or sell products and services? Once you’ve answered this question, you can begin to look at ways to measure whether or not you’re achieving these goals. For example, if you’re using Instagram for branding purposes, the number of followers and the level of engagement may be good metrics. If you’re using it for lead generation or email signups, the number of leads may be a better metric. You should also assess how your followers feel about what they see on your account.
2. Define your target audience:
Who are you trying to reach with your Instagram account? If you don’t have a specific target audience in mind, it will be very difficult to create content that resonates and achieves your desired results. When defining your target audience, consider their age, gender, location, interests, and needs.
3. Review your content strategy:
Are you posting relevant and engaging content on a regular basis? If not, it may be time for a change. Take a look at the types of content you’re posting and see if there’s anything you can improve upon. Are you using a mix of images, videos, and carousels? Are you utilizing all of Instagram’s features, such as Stories and IGTV? Is your content visually appealing?
4. Analyze your posting frequency:
How often are you posting on Instagram? If you’re not posting regularly, it’s going to be difficult to maintain a consistent presence and grow your account. On the other hand, if you’re posting too frequently, you may be overwhelming your followers and driving them away. The best way to find out is to experiment with different frequencies and see what works best for you.
5. Take a look at your overall aesthetics:
The visuals of your account are just as important as the actual content you post. When people land on your profile, they should be able to get a sense of who you are and what you’re all about. This can be achieved by having a consistent color scheme, overall theme, and visually appealing images.