When you’re a business, you’re always on the lookout for new ways to increase traffic to your website and improve your ROI. With Instagram becoming such an integral part of so many people’s lives, it can be easy to overlook it as an advertising platform, but there are actually some unique features that make it an ideal place to grow your audience and drive more traffic to your website from Instagram. Here are five simple steps to help you get started!
5 Simple Steps to Drive Traffic from Instagram to Your Website
1. Use A Link In Bio
The most obvious way to drive traffic from Instagram to your website is to use the link in your bio. This clickable link appears right under your profile photo and username, and it’s the only place on Instagram where you can put a live link. To take advantage of the link in your bio, you can post about an upcoming event or product launch on Instagram. When people visit your website, they’ll be able to sign up for more information or buy a ticket or subscription if applicable. You could also create compelling visuals that link back to your homepage seamlessly. For example, an action shot from an upcoming event. If you want to take things a step further, try using graphics with click-to-visit buttons that direct users straight to your site when they tap on them. These types of images are great at grabbing attention and directing viewers straight to your content if done well.
2. Highlight Permanently Your Most Clicked Stories
If you have stories on your Instagram profile that consistently get a lot of clicks, consider permanently highlighting them! This way, even if they’re not at the top of your feed anymore, they’ll still be accessible to anyone who visits your profile. Simply go to your story and click the “Highlight” button to highlight the story. From there, you can give your highlight a name and select an icon. When you’re done, your story will be added to a new section on your profile where viewers can watch it at any time. This is a great way to drive traffic to your website if you have a specific landing page or product that you want to promote.
3. Use Instagram Shopping
If you have an eCommerce store, you can take advantage of Instagram Shopping to drive traffic to your website. This feature allows you to tag products in your posts and stories, making it easy for people to learn more about what you’re selling and buy it directly from your Instagram page. In order to use Instagram Shopping, you’ll need to have a business account and connect it to your eCommerce platform. Once you’ve done that, you can start tagging products in your posts and stories. When someone taps on a tagged product, they’ll see additional information such as the price, description, and a link to buy it on your website.
4. Use Instagram Ads
If you want to reach a wider audience with your content and drive more traffic to your website, consider using Instagram Ads. With this feature, you can create targeted ads that will be shown to people who are most likely to be interested in what you’re selling. When you create an ad, you can choose to include a link to your website so that people can learn more about your product or service. Instagram Ads are a great way to reach a larger audience and drive traffic to your website, but they can be costly if you don’t know what you’re doing. If you decide to use this method, make sure to do your research and create a well-targeted ad campaign to ensure that you’re getting the most bang for your buck.
5. Use Instagram Stories Link Stickers
If you want to drive traffic to your website from Instagram Stories, you can use the Link Sticker. This sticker allows you to add a clickable link to your story, making it easy for people to visit your site. Simply create a new story and tap on the “Link” sticker to use the Link Sticker. From there, you can enter the URL of the page you want to link to. Keep in mind that you can only use one Link Sticker per story, so make sure to choose the most relevant page for your audience. When someone taps on the link, they’ll be taken directly to your website.
Conclusion
These are just a few of the many ways you can drive traffic to your website from Instagram. If you’re looking for more ways to increase your website’s traffic, be sure to check out our blog post on 5 easy ways to do just that. Do you have any other tips for driving traffic to your website from Instagram? Share them with us in the comments below!