The secret to converting visitors into followers on Instagram is having a stunning and consistent Instagram aesthetic.
One of the best methods to expand your Instagram account, gain followers, and promote your brand’s own voice and aesthetic is to have a carefully chosen aesthetic.
The good news is that you can actually nail your aesthetic without expensive editing software or professional photographic talents.
Continue reading to find out the next 2 steps of creating a consistent Instagram aesthetic.
Step 3 of Creating A Consistent Instagram Aesthetic: Create Balance in Your Instagram Feed
After you’ve modified your Instagram photographs, consider how they’ll look in relation to one another. It’s critical to maintain “balance” on your feed and avoid making it overly busy or cluttered. You want to make it simple for new eyes to navigate your feed without interruption.
The goal here is to establish a depth of field. That is comparable to what you’d study in a photography class. An excellent approach to accomplish this is to juxtapose more chaotic photographs with clean or simple photos to break things up a bit.
If you’re a business selling things on Instagram, you can accomplish so by alternating product photographs with user-generated content posts, lifestyle photos, or any other form of material you intend to share.
If you haven’t already, it’s time to start thinking in “grid-terms.” This will assist you in creating that killer aesthetic and achieving a good “balanced” look on your Instagram feed.
Step 4 of Creating A Consistent Instagram Aesthetic: Maintaining Your Aesthetic in Your Instagram Stories
Previously, most users would associate an Instagram aesthetic with their feed, but that’s no longer the case!
When creating your Instagram look, don’t forget to consider your Instagram Stories.
Creating consistent Instagram Stories is an excellent method to grow your brand and keep your fans returning for more. This can be as basic as always utilizing the same Instagram “font” or your brand colors when using text or drawing tools.
While Instagram Stories grows in popularity, marketers are treating them as seriously as their normal Instagram posts by developing beautifully designed stories that stand out on Instagram and prevent users from swiping past your story.
You may observe brands and businesses, such as @oakandfort transferring the design and style of their website (such as their logo, typeface, colour palette, and tone) to their Instagram Stories design.
If you want to consistently generate beautiful Instagram Stories, consider using Instagram Stories themes!
This year, Instagram Stories templates have grown in popularity, with brands and influencers establishing their own branded stories with a consistent colour, tone, style, and structure.
There are also other programmes, such as Canva and Unfold, that may assist you in creating gorgeous and seamless Instagram Stories by providing ready-made themes.
Designing Instagram Stories templates makes it simple to generate stories from your phone or computer. Also, it guarantees that everyone on your team can create on-brand content.
Instagram Stories templates, in general, are pre-made layouts containing pictures, text, or animations. You can may customise them for each new story.
Users can build seamless, on-brand stories that connect with your overall business. You can do it by using the same (or comparable) layouts for your Instagram Stories.
If the design and style of your Instagram Stories do not match the aesthetic of your profile page, you will miss out on the opportunity to present your business to new audiences and leave a lasting first impression.
Step 5 To Create A Consistent Instagram Aesthetic: Scheduling Your Cohesive Instagram Feed
Scheduling your content in advance is what will make or break your Instagram look. You don’t want to simply think about how you’re editing your photographs. It’s more about: How they look next to one other and what’s beside? below? or on top of your new postings?
Scheduling your posts ahead of time helps you maintain a consistent look. Moreover, it helps you publish consistently, which is critical when attempting to gain more followers.
Again, new visitors to your profile are far more likely to become followers if they know what to expect from your feed and Instagram Stories.
Conclusion
That’s it for our five simple steps to developing a stunning Instagram aesthetic! Consistent elements across your website, Instagram posts, and stories will allow your company to truly unite your look and style from every viewpoint.
And now that you know how to establish and nurture an Instagram aesthetic for your brand. You’re ready to design, implement, and flaunt your very own beautifully-crafted Instagram profile!
It takes some thought, but once you’ve designed an Instagram style that truly stands out, your Instagram account will soar!