The secret to converting visitors into followers on Instagram is having a stunning and consistent Instagram aesthetic.
One of the best methods to expand your Instagram account, gain followers, and promote your brand’s own voice and aesthetic is to have a carefully chosen aesthetic.
The good news is that you can actually nail your aesthetic without expensive editing software or professional photographic talents.
Why is a Consistent Instagram Aesthetic So Crucial?
You might be wondering why having a consistent Instagram look is so crucial.
One of the best techniques to gain more followers and expand your Instagram account is to improve your appearance. And creating a consistent Instagram style is more critical than ever this year!
People are increasingly using Instagram to find their favorite businesses. That means your Instagram profile is now as crucial as the homepage of your website.
When a visitor lands on a new profile, the first thing they see is your Instagram feed. Therefore, it’s critical that you make a strong first impression. When a visitor appears on your profile and understands exactly what to expect on your feed, they’re far more likely to click the “follow” button.
Step 1: Selecting an Instagram Aesthetic
The first thing you should do is decide on an Instagram look for your profile. Simply looking for inspiration is a terrific way to get started.
How do some of your favorite feeds appear? Are they light and breezy? Dark and brooding? Is there any patterns?
Considering these factors while exploring your favorite profiles will help you determine which “aesthetic” will best reflect you and your brand.
You should also think about the types of images you’ll be uploading. Even if you prefer a light and bright feed, if you live in a city like Seattle, it may be difficult to obtain.
Consider what and where you’ll be shooting, as this will be what you can do consistently. And consistency is really important when developing your aesthetic and should be prioritised above all else!
Creating a mood board is another technique to help you decide what look you want to achieve on your feed.
You can make a mood board using a variety of applications and apps, such as Pinterest. Creating a mood board is a fantastic method to get your creative juices flowing and to help you decide how you want your feed to look.
When making your mood board, incorporate a variety of colours, textures, patterns, and phrases to help you imagine what your Instagram feed should look like.
After you’ve finished your mood board, take a step back and think about what words come to mind. Your mood board should be a visual depiction of what your Instagram brand should be.
And having a clear vision in your brain of how you want your images and Instagram feed to look can make the editing process a breeze!
Step #2: Editing Your Photos for Your Instagram Feed
Creating a consistent Instagram look is best done throughout the editing process. Using the same filter, filter set, or editing “rules” will help you maintain your photographs appearing consistent and “fitting” together.
If you want to give your images a more professional appearance, Lightroom is by far one of the most effective photo editing applications available, especially since you can utilize ready-made Lightroom presets!
Lightroom presets are one-click photo editing tools that may significantly speed up your workflow and provide a professional touch to your Instagram photographs.
Using Lightroom presets on your mobile device can significantly improve your Instagram feed and assist you in creating high-quality Instagram Stories material (which we’ll discuss in step #4!).
While mastering Adobe Lightroom on the desktop takes time and experience, using Lightroom presets on the mobile app is a quick and easy method to improve your Instagram images.
Many presets are available in “packs” or collections. So, you can select from a variety of filters for each of your photographs while maintaining a consistent aesthetic on your Instagram account.
Many big Instagrammers have even published their own preset collections this year. That makes it simple for you to replicate the same look and feel as your favorite influencers!
There is no such thing as a one-size-fits-all filter. Therefore, it’s critical that you experiment to determine which filter is best suited to your photo. Find a “set” of filters or presets with the same appearance or feel. That will help you keep a consistent aesthetic on every photo you upload.