Instagram influencer marketing is one of the hottest topics in the world of digital marketing.
It can be a great way for brands to connect with their target audience and promote their products or services.
More and more brands are turning to Instagram influencers to promote their products and services.
However, there are a few things brands need to keep in mind before starting. This blog post will discuss what Instagram influencer marketing is, how it works, and some tips for brands looking to using.
One-third of Instagram users have been inspired to buy something after seeing an influencer’s post.
What Is Instagram Influencer Marketing?
Instagram influencer marketing is a type of social media marketing that involves working with Instagram users who have a large following and are considered to be experts in their field.
These users, known as influencers, typically post about topics related to the brand’s industry.
For example, a clothing brand looking to work with an Instagram influencer would likely choose someone who regularly posts about fashion and style.
Instagram influencer marketing aims to create content that will reach the brand’s target audience.
You can do this by having the influencer post pictures or videos promoting the brand’s products or services or by having them simply mention the brand in their posts.
In return for their help, brands typically provide influencers with compensation, which can come in the form of free products, monetary payments, or both.
How Does Instagram Influencer Marketing Work?
Instagram influencer marketing works by connecting brands with relevant influencers who can promote their products.
The first step is for the brand to identify its target audience and then find influencers who have a large following of people that fit that description.
Once the brand has found a few potential influencers, they will reach out to them and discuss compensation and what they would like the influencer to do.
Once your brand agrees, the influencer will begin posting content that promotes the brand.
This content can be in the form of pictures, videos, or simply mentioning the brand in their posts.
The key to successful Instagram influencer marketing is to choose influencers who are a good fit for the brand. And, who has a large following of people that are into the brand’s products or services?
Additionally, it is important to provide the influencer with clear guidelines on what the brand expects and to give them creative freedom to produce quality content.
Examples Of Instagram Influencer Marketing:
A few examples of Instagram influencer marketing have been successful.
1) Affiliate links:
This is where the influencer promotes a brand by sharing a link to the brand’s website in their bio.
The influencer earns a commission when someone clicks on the link and makes a purchase.
This method works well because it allows influencers to generate income while promoting brands they are already keen on.
Additionally, it is relatively easy to set up and does not require much work on the influencer’s part.
Some brands have also had success with giving influencers discount codes to share with their followers.
This allows influencers to save their followers money while still promoting the brand. See the below image for an example of this.
2) Sponsored Content With Tag:
This is where the influencer posts a picture or video of themselves using the brand’s products. They often have a mention or tag (#ad or #gifted) of the brand in the caption.
This method works well because it allows influencers to show their followers how they use the brand’s products in their everyday life.
Additionally, it helps build trust between the influencer and their followers as they are being transparent about their relationship with the brand.
A variation of this method is where the influencer simply posts a picture or video promoting the brand without actually using the products.
You can do this by featuring the product in the picture or holding a sign promoting the brand. See the below image for an example of this.
As you can see, Instagram influencer marketing can be a great way for brands to reach their target audience.
It is important to choose influencers who are a good fit for the brand and who have a large following of people that are into the brand’s products or services.
Moreover, it is important to provide the influencer with clear guidelines on what the brand expects and to give them creative freedom to produce quality content.
Bonus: If you need a guide to social media PR, read more here!