Instagram now has nearly 1 billion active users as of Jan 2020. But your account has just a dozen followers. Have you ever wonder why people don’t follow you even though you try to stay up-to-date and using high-quality photos,…? I bet the answer is Yes.
Here we will show you 5 Reasons People Don’t Want to Follow You on Instagram. Keep reading and understand why you can’t gain more followers.
1. You are inconsistently
When you start to build an Instagram account, you try to post a lot with diverse content to gain followers. You may also have started out strong, updating twice a day or more and then you disappear in a while. Well, that is absolutely not a good idea and it is the first reason why people don’t want to follow your Instagram.
Users have tons of information sources to dive in. They’re smart enough to choose the right one. They go to your feed, they see so many chaoses, they say goodbye right after. Hence, consistency is the first thing you might be set on yourself.
Tip: Identify the content your account is targeting clearly. Prepare content to improve your target, don’t try to focus on too many topics. Develop a posting schedule and stick to it. Choose the right time to post. Use third-parties to schedule posts like Buffer and Hootsuite to help you stay on track like Buffer and Hootsuite.
2. You don’t understand your audience.
Understanding your audience is crucial. That is a big difference between thinking you know what your audience needs, and actually paying attention to what they interact with. If you don’t realize what your followers needs, it hard for you to build a million fans.
Tip: Track your statistics. Tracking your progress is tremendously vital, and it should be something you concentrate on. Based on the date you track, you will know which content your audience is interested in, what time your audience is available,… Try to utilize all Instagram functions to engage with your followers like creating a poll on Instagram story, reply to your users’ comments, use Instagram Live to talk with them,…
3. You don’t provide enough value
We admit that consumers now are following accounts they consider worthwhile, and they can easily move on from your profile to your competitor’s in a single scroll. If you want to get your audience’s attention, you need to provide valuable content first.
Tip: As you create content always always always keep in mind who your target audience is. As we mentioned above, don’t try to focus on too many topics. If you are a clothing brand, besides offering quality and on-trend products, you could give your audience some mix-and-match tips. Or you’re building a restaurant, you totally feed your fans with good recipes.
4. You post too much
Another reason that would lead to the loss of followers is that you might be posting so much and that annoys your followers. Nobody loved their Instagram feed to be full of the same and repetitive content since that makes the other posts on their feed to collapse and they would not be able to see other interesting things.
Brian Hughes says post once per day. He recommends “schedule to post once per day, every day. Don’t spam your fans with more than two posts in a day!”
Another writer warns, “Try not to post over 7 posts per week”. You should know there is an unspoken rule that posting multiple times per day on Instagram is annoying.
Tip: You could switch between Post, Story, IGTV,… to avoid spam your followers’ feed.
5. You get “shadow-banned”
Instagram Shadowbanning is the act of blocking your content on Instagram, in such a way that you don’t know it’s happening. If you get it, your content won’t appear on anyone’s feed/explore page unless they already follow you.
You could get shadowbanned for reasons such as your account is continually reported by users, you’re posting inappropriate content, you’re leaving racially insensitive comments, you use broken hashtags, you’ve been posting, commenting, engaging, or following people too quickly, etc.
Tip: if you want your account to grow, avoid all these things and focus on being genuine, providing value, and engaging with your audience in an authentic manner. And, don’t forget to read and follow Instagram’s Terms of Use and Community Guidelines.
We have just figured out 5 popular reasons that make people don’t want to follow your Instagram. Hopefully, they will help you create better strategies to build your Instagram!