Interested in learning how to create content? one who is not only compensated but also highly compensated?
You’re at the correct place, my buddy, which is wonderful news!
Independent or employed content producers are in high demand. And there is no indication that demand will decrease.
In this article, we’ll go through exactly what it means to be a content creator and the various ways you might refer to yourself in that capacity. A step-by-step method on how to become a content creator will also be shared, along with advice on what to put on your resume and the resources you’ll need to get started.
Bonus: If you want to master Instagram Reels, read our complete guide here!
What exactly is a content creator?
Anyone who creates and publishes digital content is a content creator. In addition, while anyone with an Instagram or TikTok account is theoretically a creator, experts in the field go above and beyond. They use their online channels to expand their audience and monetize their work.
The phrase “content creation” has become extremely popular in recent years, particularly in relation to social content creation. However, the practise of creating content has existed for much, much longer. The term “content creator” refers to people who write for newspapers, paint, and create sculptures. The world’s first content creators were essentially the cavemen who painted pictographs on the cave walls. They could be referred to as Stone Age Influencers.
We’ll assume that you’re interested in becoming a digital content creator since you’re reading this post. We’ll walk you through some of the most popular categories of digital content producers.
Note: These categories of content creators can and frequently do overlap. You may work as a vlogger, a photographer, or an influencer, for instance.
Influencers or brand ambassadors
Influencers or brand ambassadors are terms used to describe content creators that wish to monetise their personal brands. These creators could be life coaches, motivational speakers, or anyone else who capitalises on their own unique brand.
Taking your own pictures or videos, creating your own captions, and creating your own social media strategy are all likely things you’ll do. You’ll have a wide range of skills when it comes to producing content.
Social media managers
The term “social media manager” is rather all-encompassing and frequently used as a catch-all for activities involving social media.
The responsibilities of a social media manager are broad-based. These positions frequently handle everything from campaign planning and content generation to social media listening and reporting.
Freelance social media managers frequently specialize in the talents they find most appealing. However, individuals who are just getting started can anticipate covering every facet of content development. If you recognize yourself in this, make sure to save these editable social networking templates.
What to anticipate as a freelance social media manager is detailed below.
Writers
Writers of digital copy and content work over a broad range of content creation. You can make money as a writer by selling things like brochures, web copy, email marketing copy, news articles, voice-over scripts, e-books, white papers, and blog entries, to mention a few.
The possibilities are endless, and every sector needs a competent writer, as I used to tell my mother.
You may need to acquire more content production abilities if you intend to pursue a career as a copywriter or content writer. It won’t always be writing, in most circumstances. You could need photography talents to create graphics for sites like Instagram, for example.
Photographers and videographers
Engaging visuals are needed for social media apps. That implies that the demand for photographers and videographers in the digital age is constant.
Many independent photographers and videographers decide to start making Instagram content. Larger companies frequently hire producers to produce some of their social media assets.
Additionally, websites that sell stock images are always in need of graphic material. Additionally, excellent sources of possible work are websites, blogs, and e-commerce platforms.
Aiming to make money from your daily activities? You could benefit from vlogging or streaming.
Between the two, there is barely any difference. A vlogger is the one who makes and posts video blogs. On the other hand, a streamer is someone who shares a video of themselves after they have aired themselves live. Video game players, tutorial hosts, and interviewers can all be found on streaming platforms.
For instance, consider Rachel Aust. She makes vlogs that essentially just show her daily life as a YouTube content creator.
Designers and artists
Visual pioneers have always been artists and designers. These abilities are much more crucial when creating content for the internet.
Instagram is a perfect platform to showcase your artistic abilities. You may reach a large audience and create some buzz for your brand with a well-designed feed. Designers frequently use the platform as an online portfolio to display their work.
In 2022, how much money do content producers make?
As we stated at the outset of this essay, there are many different ways to create content.
Because of this, it is challenging to estimate the precise amount of the average content creator’s income without providing more details. The local market rates, the medium, and the subject matter must all be taken into account. Additionally, you can increase your prices if you choose to specialize inside a particular industry.
According to Glassdoor, the average yearly salary for content creators in Canada is $47,830, while it is $48,082 in the US. However, ZipRecruiter is significantly more expensive at $50,837 for a content developer who is in the US.
However, that’s a really general statement, since the payout ranges for creators on various platforms vary. For an advertisement view, YouTube, for instance, will pay you between $0.01 and $0.03. Accordingly, you may expect to make about $18 for every 1000 views. According to MintLife, the typical annual pay for YouTubers with at least 1 million subscribers is $60,000.
The majority of successful content producers rely on brand sponsorships for funding. These have a significant impact on compensation increases. For instance, MrBeast, a well-known YouTuber, earned $54 million in 2021.
On TikTok, brand collaborations may bring in up to $80,000.
Macro-influencers on Instagram who have one million or more followers can earn between $10,000 and $1 million for every post. Micro-influencers (followers between 10,000 and 50,000) should expect to between $100 and $500 for each post.
Additionally, you should set up a Patreon account if you’re earning money on websites like TikTok or Instagram. You may further monetize your brand and turn followers into subscribers with Patreon. If you’re a micro-influencer, that may mean earning an additional $50 to $250 per month.