Keep reading to learn more about ad sizes on Instagram.
Instagram Video Ads
Video ads are becoming popular on Instagram as phones improve incapacity, and the internet quickly develops. As with still images, you may create landscape, square, or vertical videos. Again, it is advisable to choose the format that best suits the subject of your video. Though you might not be particularly familiar with vertical videos, they are becoming more popular, with most individuals using their phones to view their Instagram videos. They are the standard format for Instagram’s IGTV.
You can even buy ads to go on Instagram Explore. The video specs for this kind of ads are the same as for ads in the Instagram feed.
Specs
- Video formats: .mp4 or .mov – suggested, many more acceptable
- Suggested resolution: Upload the highest-resolution video available that fits file size and ratio limits
- Source ratio: 1.91:1 to 4:5 (horizontal 16:9, square 1:1, vertical 4:5)
- Minimum video dimension: 500 pixels
- Maximum video file size: 30MB
- Video Captions: optional
- Video Ratio: 400×500, max. 191×100
- Video Duration: 1 to 120 seconds
- Text limitation: Two rows of text will be displayed
- Video thumbnail images that include more than 20% text may experience decreased delivery
Instagram Carousel Ads
Carousel ads can help you use up to ten images or videos in your ad. These could be particularly useful if you find yourself trying to advertise more than one product, or if you want to include photos of your product from completely different angles. Each card can have its own link.
The best way to spot a Carousel Ad is that you will see a series of small dots under the visible picture. This means that there are additional images so that you can see them.
Specs
- Variety of cards: 2 (minimum) to 10 (maximum)
- File type: jpg or png (image) or .mp4 or .mov (video – suggested, many more acceptable)
- Maximum video file size: 4GB
- Video Length: 60 seconds maximum
- Recommended image resolution: at least 1080 x 1080
- Carousel Ratio: 1:1
- Text limitation: Two rows of text will be displayed
- Headline: One row of text will display
- Photos that include more than 20% text might experience reduced delivery
Instagram Stories Carousel Ads
Instagram now provides two types of carousel ads within stories. Native Stories Carousel automatically displays up to a maximum of 3 cards with full-screen creativity and can only be bought as a standalone Instagram Stories placement. Expandable Stories Carousel displays 1, 2, or 3 cards automatically however provides people the option to tap “Keep Watching” to see the remaining cards for a total of 10 cards.
Specs – Native Stories Carousel
- Minimum number of cards: 2
- Maximum number of cards: 3
- Ratio: 9:16
- Recommended resolution: 1080×1920
- Maximum video length in seconds for carousel videos: 15
Specs – Expandable Stories Carousel
- Maximum number of cards: 10
- Ratio: same as the news feed
- Photos that include more than 20% text may experience decreased delivery
- Maximum video length in seconds for prompted carousel videos: 60
Instagram Slideshow Ads
You may create a Slideshow Ad that uses many pictures and/or videos, overlaid by a musical soundtrack. Ensure that in case you use music in your ad, you have all the legal rights essential to use a song in the ad, either by licensing the track or owning the legal rights to the track. You use up to 10 pictures to make a looping video.
Specs
- File sort: jpg or png for images; wav, mp3, m4a, flac, and ogc for sound files
- Minimum Image Width: 600 x 600 pixels, max. 1080 x 1080 – any images or videos that aren’t in a square shape can be cropped to meet that format
- Text limitation: Two rows of text will be displayed
- Image Duration: up to 50 seconds / image
Instagram Stories Image Ads
Instagram Stories is rapidly turning into the star of Instagram, so it was inevitable that Instagram would eventually approve ads for that format. Maybe the best advantage of Instagram Stories ads is that you can use lots of the same features available to normal Instagram Stories, including stickers, GIFS, and filters. You also have the massive advantage of including a clickable swipe-up link in your ad.
These appear like full-screen vertical ads between Instagram user Stories. Photo stories are shown in 5 seconds or until the user swipes out of the story.
Instagram suggests that you should just leave roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to keep away from covering these key elements with the profile icon or call to action button.
Specs
- Use: jpg, png
- Maximum file size: 30MB
- Recommend image size: 1080 x 1920 pixels
- Images that include more than 20% text may experience decreased delivery
Instagram Stories Video Ads
Instagram Stories Video Ads include all the benefits of Instagram Stories Image Ads, combined with the attention-grabbing of video ads. You can even include sound in these ads, as studies show that many people watch these ads with the sound turned on. Full-screen vertical ads appear between the stories of Instagram users, and people can take action to watch this for up to 120 seconds.
As with image ads on Instagram Stories, Instagram suggests that you should leave roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to avoid covering these key elements with the profile icon or call to action.
Source: https://www.singlegrain.com/digital-marketing/ultimate-guide-instagram-stories-ads/
Specs
- Use: mp4, mov
- Maximum file size: 4 GB
- Recommend image size: 1080 x 1920 pixels
- Resolution: 720p
- Source ration: 1.91:1 to 4:5 (horizontal 16:9, square 1:1, vertical 4:5)
- Video length: 15 seconds