You need engagement on Instagram, not just an audience. You need comments, shares, likes, and other user interactions to demonstrate that your content is meaningful to the viewers. Engagement works even better when it came from genuine people who are interested. Continue reading to better measure and boost your Instagram Engagement.
Definition of Instagram Engagement
The interactions your audience has with your content are measured as Instagram engagement. Engagement is more than just tracking views or following; it’s action. Those could be comments, shares, likes, direct messages, etc. This shows that your audience is responding to your content. Additionally, the material will be prioritized in the newsfeed and draw more viewers and attention with higher engagement.
Measure Instagram Engagement
Instagram engagement rate displays the percentage of viewers who interacted with your post. The formula is very easy to understand:
Engagement rate = (Interactions / Audiences) × 100
Strong engagement rates range between 1% and 5%. The following numbers represent the average engagement rate of Instagram business accounts in October 2022:
- All Instagram posts: 0.54%
- Posts with photos: 0.46%
- Video posts: 0.61%
- Posts in the type of carousel: 0.62%
Generally speaking, you get less engagement the more followers you have. Therefore, it’s frequently wiser to bet on small Instagram influencers who have a high interaction rate.
Best ways to boost your Instagram Engagement
#1: Know your audience
If you don’t know your audience, it might be difficult to create engaging content.
Your brand voice, the type of content you post, and even the days and hours to publish will all be influenced by the demographics of your target audience.
#2: Being real
On social media, being relatable and authentic is sometimes better than being so perfect. Maybe try This could entail posting behind-the-scenes photos or creating a funny caption. It might also be taking responsibility for any mistakes.
#3: High-quality images
Instagram is a visual medium, so it is crucial to use quality pictures that stand out from the news stream. There are several tools available to you even if you are not a photographer or graphic designer.
#4: Post in carousels
Carousels stand for posts containing multiple photos, and they are great for increasing engagement. These posts will re-appear to followers who did not interact the first time. That means you get a second, or even more, a chance to impress your audiences.
#5: Use video content
The video is captivating and eye-catching. It’s not necessary for you to perfectly edit these videos. Shoot right away, make a quick edit, then publish, that is it.