Instagram captions are effective (and essential) because they provide greater context to a photo, video, or Reel. What’s the best Instagram caption length in 2022? We answer this question and more, below.
There’s been a rising trend through the years known as the “micro-blog style” caption that many influencers (and even brands!) use to interact with their community.
Why Instagram Captions Matter
Photos and videos have always come first on Instagram however, oftentimes, it’s the caption that makes or breaks a published post.
That’s because the “story” you tell provides context, adds personality, and can even encourage your followers to take action – like clicking the link in your bio or leaving a comment.
What’s more, captions are an enormous opportunity to build a stronger relationship with your viewers. For brands and influencers, lengthy captions that champion story-telling and authenticity can drive great outcomes.
Of course, what you put in your caption and how much you write relies on the content you’re sharing, the occasion, and your brand.
For instance, if you’re sharing an easy lifestyle post, a short and snappy caption could be best.
In any case, while creating stunning content for your feed is essential, writing good Instagram captions that drive engagement is an even better technique.
What’s The Best Instagram Caption Length in 2022?
One of the biggest trends to hit Instagram this year was that creators and brands tapping into the power of long-form captions to connect with their followers. We expect this trend will stay in 2022.
However just how much are Instagram captions growing?
Well, according to research by Fohr, the common caption length has greater than doubled since 2016.
And in 2022, Later predicts that the feeds can be full of an even longer caption length – much like mini-blog posts:
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The more engagement a post gets, the more likely it’s going to appear on the Explore page or higher up in your followers’ feeds.
Following Fohr’s analysis, start by aiming for a caption length around the 70 words mark — it might seem like a lot at first, however you’ll soon get into the swing of sharing, and you might see an uptick in your engagement.
From here, you’ll be able to decide if you want to write more or less. However, the essential thing is that you tell more of your story in your Instagram captions in 2022.
Of course, we aren’t saying that every caption must be a novel. Typically, a short caption is all you need – it actually depends on your brand and the content you’re sharing.
For instance, the direct-to-consumer outdoor brand @finisterreuk usually switches between long, descriptive captions and shorter captions:
At the end of the day, what’s most essential is that your viewers are engaging with your content.
How to Improve Your Instagram Captions
Now, you’re ready to post an incredible photo to Instagram. However, when it comes time to enter your caption, you’re stumped.
One of the biggest reasons people have trouble writing Instagram captions is because they try to do it on the fly, which isn’t perfect.
Instead of jumping from task to task, it’s more efficient to jot down your Instagram captions in one solid writing session so you will get in the zone – whether an hour on Monday mornings or your last task before the weekend.
TIP: If you want to get organized with captions, you’ll be able to plan them with schedule tools. In this way, you’ll be able to create templates to save caption ideas and notes:
When it’s time to schedule, simply choose one of your Saved Captions and add it to your post.
Writing long Instagram captions might seem hard but it’s completely worth the effort when you want to engage more with followers.
Whether you’re an e-commerce brand selling products or a blogger sharing content, give the long-form Instagram caption trend a try – it could be a game-changer for your Instagram engagement!